KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’

December 6, 2024  |  Joyce Smith

Sarah Brown, Blair & Blythe; courtesy photo

The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.

Place setting by Blair & Blythe; courtesy photo

“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro. 

“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”

Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).

Click here to check out Blair & Blythe on Instagram.

Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.

 

View this post on Instagram

 

A post shared by Blair & Blythe (@shop_blairandblythe)

Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.

“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.

Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.

An opening date for the brick and mortar has not yet been announced.

Click here to follow Blair & Blythe’s journey to opening.

The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News

Place setting by Blair & Blythe; courtesy photo

The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.

For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.

“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”

Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Candidates: Unchecked property crime against businesses driven by prosecutor’s failure to hold offenders accountable

        By Tommy Felts | September 6, 2024

        Melesa Johnson, Tracey Chappell share their solutions for combatting recent uptick in break-ins at Kansas City businesses Editor’s note: Jackson County Prosecutor Jean Peters Baker is not seeking re-election, so it’s an open race for her countywide seat. Democrat Melesa Johnson and Republican Tracey Chappell are running in the 2024 general election with a vote…

        Bingo with lingo: Black culture reshaped history (and how we talk); this board game revives a timely story of KC pride

        By Tommy Felts | September 6, 2024

        A board game originally conceived in the wake of Dr. Martin Luther King Jr.’s 1969 assassination is making a revival in 2024 — thanks to the Kansas City entrepreneur who created it and remains committed to keeping Black history alive. SLANG-A-LANG!™ returned to shelves earlier this year, said Irene Carter, noting the game was born out…

        Here’s how a new data dashboard could help KCMO redirect funds to small businesses

        By Tommy Felts | September 5, 2024

        A new data dashboard built to better understand Kansas City’s business needs — and guide the city’s response — is not only revolutionary for the metro, said Nia Richardson, it could be the first of its kind, period. Small business advocates already are calling it a win. “I don’t know of any other city or playbook…

        Grantmaking reboot ‘just one piece of the larger puzzle’ in Kauffman Foundation reset, CEO says

        By Tommy Felts | September 5, 2024

        Overhauling the Kauffman Foundation’s grantmaking strategy aligns with a broader, holistic reset for the influential Kansas City organization, said Dr. DeAngela Burns Wallace, emphasizing org-wide moves to deepen the impact and dialogue sparked by its giving. “We’re still engaged in the work happening locally, regionally, and nationally,” said Burns-Wallace, president and CEO of the Ewing…