KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
Report: Nearly 10 percent of KC’s economy is tech; How AI is reshaping the way world sees Kansas City
Kansas City now has one of the densest tech workforces in the Midwest, said Kara Lowe, emphasizing that the City of Fountains has surpassed larger cities like Chicago, Houston, and Nashville, with a greater economic impact on the local population than in any of those metros. More than 77,000 skilled professionals, representing 9 percent of…
Just funded: Digital Sandbox KC drops the hook for three more emerging tech startups
From optimizing trucking logistics to revolutionizing peer-to-peer recommendations and streamlining compliance with AI, the latest startups funded by Digital Sandbox KC are poised to make a significant impact in their industries, said Jill Meyer. “We’ve been truly impressed by the expertise and passion these founders bring to the table,” said Meyer, senior director of Technology…
Tech champion tapped to lead Patterson Family Foundation; How Maria Flynn plans to ‘make opportunity happen’ for rural communities
A startup leader, exited executive, and tech advocate who emerged from Cerner to become one of the most prominent voices for investing in Kansas City will now champion the region in a new way: as president and CEO of an influential nonprofit that bears her former boss’ name. Maria Flynn was announced Tuesday as the…
If you build it, they will come: KC leaders pitch downtown baseball to expats eying a return to home plate
Downtown baseball remains a winning prospect for Kansas City — and the Royals — civic and business leaders told a crowd of former residents who are considering a move back to KC, encouraging them to imagine a homecoming of big league proportions. “I think everyone agrees that Major League Baseball is a downtown sport,” Jon Stephens,…