KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
KCultivator Q&A: Darcy Howe helps awaken a sleepy city from its safe spaces, talks rest and refueling
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Empowering Kansas City entrepreneurs to realize their dreams is in Darcy Howe’s blood, she said with a coy smile, seated in an open meeting space atop the 24th floor of her downtown office. “Kansas City was…
Former ECJC exec Melissa Roberts joins Kauffman Foundation grant making team
Everyone has potential if given the right resources, said Melissa Roberts. “Everybody has great ideas if given the right education. Everybody has the potential to be an economic contributor in our society if given the right motivation and support,” she continued. These aren’t her words and values alone, Roberts said. They’re the legacy of Ewing…
Health scare forced KC’s colorful wax guru to get serious: ‘This is Crumble growing up with me’
Brandon Love is keeping his iconic, brightly-colored hair, but melting away distractions that could be holding back his already wildly successful, but evolving lifestyle brand, Crumble Co., he said. The first to go: Some of the eye-catching candle and wax product names that first caught customers’ attention because of their tongue-in-cheek innuendos and four-letter words,…
Happy Food Co. modifies meal kit options to fit paleo, keto, Whole 30, vegan lifestyles
If a company wants to create change, its leaders have to be unafraid of emerging trends, Jen Trompeter said as Happy Food Co. serves up a strategy that could help the company cook up new business with modified meal kits. “People are doing keto or they’re doing Whole 30,” Trompeter, said. “We have some [meal…