KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
Life kicked me around — then I found E-Scholars, says student-turned-UMKC mentor
Editor’s note: This article is sponsored by the University of Missouri-Kansas City’s Regnier Institute, but was independently produced by Startland News. Sticky, intricate, and at times invisible, Terri Jordan’s startup journey is a web spun of complexity, creativity and passion, she said. “I would’ve never met my business partner if I hadn’t said, ‘Hey, would…
ShotTracker partners with entire NCAA conference, taking shot at potential in-game analytics
The game is all about proliferating ShotTracker’s technology, said Davyeon Ross, announcing a new partnership with the Mountain West conference to spread the Kansas-born stats-and-analytics tech further across collegiate basketball. Ross’ goal: nothing short of overhauling sports. “The Mountain West continues to stand out for being a pioneer in adopting the latest cutting-edge technologies,” the…
Break Free KC drops beat on cultural stereotypes, aims to rebrand hip hop
Hip hop culture in Kansas City is misunderstood, James “Sug Easy” Singleton said, explaining his mission to help local artists break free of stereotypes and live their passion with authenticity. “When I have a 88-year-old lady at my camp seeing her grandson — who came in with a negative notion of what hip hop was going…
Tenacious Scollar CEO to international investors: Look me in the eyes and try to tell me ‘no’
With a year of hustle well under way, you can’t break Scollar’s stride, Lisa Tamayo said as she prepares to take the stage in front of a 25,000-plus person crowd May 20 at the Collision tech conference in Toronto. “[I believe] 15,000 people applied to present a pitch and they whittle that down to 60…