KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.

The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

2024 Startups to Watch
stats here
Related Posts on Startland News
Perfect shots: KC lifestyle blogger launches Depalo app to guide users to Instagram hot spots
The perfect Instagram-worthy photo location could be within walking distance right now, said Kansas City-based lifestyle blogger Rebeeca Aneloski. A former Missouri representative on the Miss USA stage, Aneloski launched Depalo in June to help users locate picturesque locations across Kansas City — and eventually the globe, she said. “I [initially] started a blog to continue…
Tech pioneer Don Peterson to guide new LaunchKC-Nueterra health accelerator
Leading the new LaunchKC Health Accelerator is Don Peterson’s way of giving back to a community that opened its arms to his family nearly 30 years ago, he said. “I’m proof that we can accomplish the entrepreneurial dream right here in KC and feel like it’s my duty to pay that forward,” said Peterson, a…
InnovateHER KC founder leaving KCSF as womxn’s community-building startup scales
It’s time to set InnovateHER KC on the path to long-term growth, said Lauren Conaway, announcing her plans to leave the Kansas City Startup Foundation in early July to lead the womxn-focused startup full-time. “InnovateHER KC’s No. 1 priority right now is building out our community with intention,” said Conaway, founder of InnovateHER KC and…
Trust yourself and make your own everything: Hear the artist hustle of Amado Espinoza
Whether directing a contemporary indigenous stage performance, covering the Beatles classic Elanor Rigby with a pan flute and charango for TEDxKC or creating a diatonically-tuned bendy-straw, Amado Espinoza understands the importance of fully committing to a pursuit. “For me, being a professional musician means when you dedicate your entire life to music,” he said. A…




