KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’

December 6, 2024  |  Joyce Smith

Sarah Brown, Blair & Blythe; courtesy photo

The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.

Place setting by Blair & Blythe; courtesy photo

“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro. 

“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”

Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).

Click here to check out Blair & Blythe on Instagram.

Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.

 

View this post on Instagram

 

A post shared by Blair & Blythe (@shop_blairandblythe)

Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.

“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.

Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.

An opening date for the brick and mortar has not yet been announced.

Click here to follow Blair & Blythe’s journey to opening.

The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News

Place setting by Blair & Blythe; courtesy photo

The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.

For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.

“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”

Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Kathryn Golden, Enterprise Center in Johnson County

        KCultivator Q&A: Kathryn Golden risks it all to laugh at life (but roommates are no joke)

        By Tommy Felts | August 30, 2019

        Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by Plexpod, a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes. A spoonful of sugar couldn’t help Kathryn Golden stomach the oddities she…

        Thomas Sanchez and Anthony Shop, Social Driver

        DC-based digital SWAT team descends on KC as Social Driver for mission-based clients

        By Tommy Felts | August 30, 2019

        From being included in selfies to getting tagged on social media posts, carving a digital footprint is the best way for social movements to gain traction, said Thomas Sanchez, CEO and co-founder of Social Driver.  “We are the digital heavy hitters. I always kind of talk about us as almost being like the SWAT team…

        Jene’ Hong, E-Scholars mentor

        Ego gets you in trouble — open ears get you business, UMKC E-Scholars mentor says

        By Tommy Felts | August 29, 2019

        Editor’s note: This article is sponsored by the University of Missouri-Kansas City’s Regnier Institute, but was independently produced by Startland News. If ego runs the show, a founder won’t succeed, Jene’ Hong said as she cracked jokes laced with straightforward advice.  “If we have a big ego, we can’t listen to other people and that’s…

        Govs. Laura Kelly, D-Kansas, and Mike Parson, R-Missouri

        Report: Kansas, Missouri economies hinge on homegrown startups, not border war wins

        By Tommy Felts | August 29, 2019

        Kansas and Missouri must “grow from within” if the neighboring states aim to successfully confront structural challenges that face their economies, said Amy Liu, a contributor at national think tank the Brookings Institution. The “historic handshake” between Govs. Laura Kelly, D-Kansas, and Mike Parson, R-Missouri, earlier this month marked the symbolic end to an ongoing…