KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’

December 6, 2024  |  Joyce Smith

Sarah Brown, Blair & Blythe; courtesy photo

The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.

Place setting by Blair & Blythe; courtesy photo

“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro. 

“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”

Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).

Click here to check out Blair & Blythe on Instagram.

Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.

 

View this post on Instagram

 

A post shared by Blair & Blythe (@shop_blairandblythe)

Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.

“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.

Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.

An opening date for the brick and mortar has not yet been announced.

Click here to follow Blair & Blythe’s journey to opening.

The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News

Place setting by Blair & Blythe; courtesy photo

The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.

For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.

“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”

Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Erin Papworth, Navit

        Are venture-seeking women, minority founders at an unfair disadvantage in KC?

        By Tommy Felts | December 19, 2019

        Editor’s note: The following is the second in a series of analyses of Startland’s list of Kansas City’s Top Venture Capital-Backed Companies. On stage with a handful of men, Erin Papworth faced a dilemma. The founder of Nav.It — one of the startups to recently complete Fountain City Fintech’s second accelerator cohort — found herself fighting…

        Angel Competition Bikinis

        Sisters flex startup strength with well-toned, high-performance Angel Competition Bikinis

        By Tommy Felts | December 19, 2019

        Bold women are a force to be reckoned with, declared Karah Jones, and they should never feel the need to hide who they are.  “Sometimes in this world it’s frowned upon for a female to be confident,” Jones, co-founder and CEO of Angel Competition Bikinis, said of her motivations for launching the Lenexa company —…

        Laura Manivong, Fattyhead Keto Crust

        Keto crust on the rise: Fattyhead bakes ingredients for expansion into new distribution deals

        By Tommy Felts | December 14, 2019

        Laura Manivong is feeding a hunger for keto diet-friendly pizza crusts that already stretches to freezer aisles across the metro — with stores and distributors salivating for more. “Out of the blue, I just called Sam Paris and Paris Brothers,”  Manivong, founder and CEO of Fattyhead Keto Crust, said of how a recent distribution deal…

        Isaac Collins, Yogurtini

        Pivoting back to a full-time franchise hustle: ‘Worst thing you can do is stop,’ Yogurtini owner says

        By Tommy Felts | December 12, 2019

        Running a franchise can require as much passion and perseverance as any other entrepreneurial endeavor — including those in the startup space, said Isaac Collins. Would-be business owners shouldn’t get caught up in the jargon of what is and isn’t “real” hustle when trying to craft a livelihood for themselves or their families, he said. A…