KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
KC to DC: Students roll out legislation to ban secondhand smoke in vehicles; ‘Quit Kids Smoking’ nationwide
Editor’s note: Startland is the parent organization of Startland News, though this report was produced independently by Startland News’ non-profit newsroom. Click here to read more about Startland’s education and real-world learning work. Four teenagers from high schools across Kansas City have banded together in hopes of passing legislation to prohibit smoking products that contain…
Liberation through innovation: Why KC Girls Prep focuses on history, culture to empower students
Striving to create feminist, anti-racist leaders does not come with a checklist, said Tara Haskins — rather it takes creative thinking and the willingness to go beyond established norms. “To be anti-racist is to first acknowledge history and the stories we tell,” said Haskins, who serves as the founding school leader at KC Girls Preparatory…
Bamboo Penny’s plants KC Thai in Leawood, plating culture alongside pineapple fried rice
Fearlessness is on the menu for Chef Penny Mufuka, a 25-year veteran of the stovetop, bringing to boil plans for a second Johnson County-cooked restaurant in the course of the COVID-19 pandemic. “It makes me sweat everyday,” Mufuka laughed, musing the decision she made with husband and co-owner, Doug Mufuka, to open Bamboo Penny’s in…
Tangible ‘teleportation’: Shawnee Mission East grad re-envisions how humans communicate over distance
Serving as a caregiver to his late mother during her battle with cancer prepared Akshay Dinakar for the next step in his journey as an entrepreneur, he said. “I learned how to do everything — constantly be on call; be able to suit up faster than a fireman and drive to the hospital at a…