KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.

The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

2024 Startups to Watch
stats here
Related Posts on Startland News
$250K in matching funds brings Prospect Urban Eatery free culinary training closer to boil
Editor’s note: The Ewing Marion Kauffman Foundation is a financial supporter of Startland News, though this story was produced independently by Startland News’ nonprofit newsroom. A quarter-million-dollar grant from the Ewing Marion Kauffman Foundation is expected to push The Prospect KC into operational scale in the months ahead, said Chef Shanita McAfee-Bryant. News of the…
How a KC mom and her 12-year-old co-founder are rewriting the book on entrepreneurship
Guiding young people through the ins and outs of entrepreneurship is a family affair for Tovah Tanner, a metro woman on a mission to create a Kansas City that thinks critically, holds values, and possesses life skills that build lasting wealth. “My son, Madden Tanner, is our co-founder. He’s 12 years old,” Tanner said, recalling…
Crafted within hip hop culture, Black-owned KC cannabis brand hopes to reshape a flowering industry
It isn’t enough to be first, Ronald Rice said, announcing Franklin’s Stash House’s entry into Greenlight stores — a move that sees the Kansas City cannabis company become the first Black-owned brand sold at a dispensary in the state. “While this deal represents a big milestone in the evolution of Missouri’s cannabis industry, the legacy of…
She earned 21K followers with a plastic circle; now Angela Presnell hoops to transfer social media popularity to a paid platform
An Instagram page launched in 2016 to document then-college freshman Angela Presnell’s progression in hooping today reaches more than 21,000 followers — and sends the active entrepreneur across the globe to teach her artform in person. “I needed some sort of creative outlet that could be totally mine,” said Presnell, the 24-year-old Kansas Citian behind…




