KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’

December 6, 2024  |  Joyce Smith

Sarah Brown, Blair & Blythe; courtesy photo

The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.

Place setting by Blair & Blythe; courtesy photo

“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro. 

“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”

Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).

Click here to check out Blair & Blythe on Instagram.

Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.

 

View this post on Instagram

 

A post shared by Blair & Blythe (@shop_blairandblythe)

Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.

“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.

Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.

An opening date for the brick and mortar has not yet been announced.

Click here to follow Blair & Blythe’s journey to opening.

The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News

Place setting by Blair & Blythe; courtesy photo

The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.

For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.

“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”

Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Melissa Vincent, Pipeline Entrepreneurs

        Why underserved founders shouldn’t patiently ‘wait their turn’; Pipeline Pathfinder applications close Nov. 9 

        By Tommy Felts | November 4, 2021

        Editor’s note: Pipeline is a financial supporter of Startland News. Pipeline’s new Pathfinder program is accepting applications through Nov. 9. Click here to apply. Proof points long used to indicate a startup’s readiness to scale or raise capital favor white, male-led companies, said Melissa Vincent, stressing traditional markers like even a founder’s ability to dedicate…

        Eric Goeken, CTO, and Laura Steward, founder and CEO, VideoFizz

        Startup’s tech hits Hallmark shelves with video greeting cards; partnership ‘worth the wait’

        By Tommy Felts | November 4, 2021

        Kansas City creative giant Hallmark’s newly announced line of video greeting cards is more than a one-of-a-kind product innovation — it’s the outcome of an extended startup partnership that was years in the making, Laura Steward said. “In 2015, we won a Launch KC grant,” recalled Steward, founder and CEO of Kearney, Missouri-based VideoFizz, describing the…

        Mike Hastings and Armando Vasquez, Anchor Island Coffee

        Why this KC couple will be lifting a celebratory ‘Dirty Sunrise’ when GEWKC drops anchor

        By Tommy Felts | November 3, 2021

        The married duo behind Anchor Island Coffee already knew they’d have to defy expectations for their tropical-themed breakfast spot to succeed on Troost. And then came COVID. “Just two weeks after we opened in March 2020, we closed,” said Mike Hastings, who owns the shop with husband Armando Vasquez. “By May, we were able to…

        Jonelle Jones, co-owner of Kind Food; photo by Jennifer Wetzel

        Fill ’em with kindness: Why one plant-based eatery is moving it’s do-good mission to KCK

        By Tommy Felts | October 29, 2021

        With every order up at Kind Food’s Iron District-forged counter, Kansas City becomes a little more compassionate — or at least compassion-curious, Jonelle Jones said, dishing on the do-good mission and plans for growth that will soon take the North Kansas City-based restaurant into the heart of Kansas City, Kansas.  “Eat more plants and be good…