KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
Shop small (and Black): Five high-quality goods at The Black Pantry to shop with intention
Editor’s note: Startland News explored The Black Pantry at Martini Corner in Midtown as part of the newsroom’s five-part holiday gift guide that highlights locally owned shops and the makers within them. The items identified here were curated by Brian Roberts, founder of The Black Pantry. Featured stores, makers and products were not asked to…
Shop Small: Five ways to give makers a smile as wide as the person opening your gifts from Shop Local KC
Editor’s note: Startland News explored Shop Local KC in Midtown as part of the newsroom’s five-part holiday gift guide that highlights locally owned shops and the makers within them. The items identified here were curated by Katie Mabry van Dieren, the founder of Shop Local KC the Strawberry Swing Indie Craft Fair. Featured stores, makers and…
Minority-owned businesses across Kansas can now access KC-built support as EBB expands to 66 counties
One of the Kansas City-area’s highest impact entrepreneurship support organizations is expanding across the Sunflower State as it becomes a board-certified program of NetWork Kansas. Entrepreneur Business Basics (EBB) will soon reach into 66 counties in Kansas, Kira Cheree, founder, told Startland News, highlighting ways the expansion will directly impact minority-owned businesses. “For every innovator,…
Shop small: Five gifts you didn’t know you needed at the just-opened Made in KC Lenexa
Editor’s note: Startland News explored Made in KC’s new marketplace at Lenexa City Center in Johnson County as part of the newsroom’s five-part holiday gift guide that highlights locally owned shops and the makers within them. The items identified here were curated by Kendall Kloster, manager at Made in KC Lenexa, and Startland News. Featured…