KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
Annie Austen reinvents herself as a KC jewelry maker without tarnishing her influencer brand
To reshape her 2020 “blahs and feelings,” social media lifestyle influencer Annie Austen picked up a pair of pliers. She’d been collecting jewelry-making kits for years — but never committed to putting the jump rings, clasps, charms, and other pieces together. An Etsy shop launched with her younger brother, Matthew, changed everything, as the two…
Their KC company didn’t sell a single puzzle during the pandemic; today the best-sellers need restocked ASAP
The puzzle finally fits together this holiday season for Tim and Stefanie Ekeren as the couple discovers the missing pieces that kept Kansas City Puzzle Company boxed on the shelf for more than a year. The small business, based in Mission, Kansas, offers a line of 10 puzzles, most featuring Kansas City-area landmarks or illustrations…
This KC kombucha brewer brought back North America’s most mysterious tropical fruit; the time to taste it is ripe now
When the forest starts to smell like bananas, it means the pawpaws are ready for harvesting, Amy Goldman shared. “I’d never heard of pawpaws until last year when one of our farmer friends brought us a bunch of them. We tried them in our kombucha, and it sold out so fast. It was incredible. But…
New nonprofit surprises first-ever $20K ‘changemaker’ grant winner; he already knows how he’ll invest it
Pastor Adrian Roberson was initially too stunned to speak Thursday when he was awarded a $20,000 grant for KC United — a youth sports initiative he co-founded in 2009 with his wife Vicky. But the duo already have plans for the money: spreading blessings. “I want to say, ‘Glory to God,’” Adrian Roberson shared moments after…