KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
Fresh start: Selfie studio goes mobile, reimagining its FOMO factory as a custom experience
Fresh Factory KC is evolving, founder India Wells-Carter shared, embracing change as she re-evaluates where and how her camera-ready venture can help shine the brightest light on Kansas City. After a year and a half in its brick-and-mortar location at the Zona Rosa shopping center, Fresh Factory KC has uprooted and gone mobile, bringing the…
They’re not trying to die(t); how this mother-daughter influencer duo teaches spice of life after weight loss surgery
A support system after weight loss surgery is essential, shared Kiley Williams-Bowls and Linda Donaldson. After both underwent bariatric surgery, the Kansas City mother-daughter duo behind BariGirls have set out to help others who’ve experienced the procedure maintain healthy habits. “We discovered that there are hundreds of thousands of people that have had weight loss…
HERImpact awards $50K: Prize money expected to help pop-up scale into its own space
Editor’s note: 1863 Ventures is an advertiser with Startland News, though this report was produced independently by the nonprofit newsroom. Tirza Design allows consumers to support cause-based brands and survivors of human trafficking, exploitation, and other forms of abuse, detailed Nikkie Affholter, noting her venture also meets the need of bringing dignified employment to women who’ve escaped…
Sisters open Lao-Thai kitchen in KC’s Crossroads, but to taste their laab beef, you’ll have to order from the cloud
A sister-led Lao and Thai food restaurant in the Crossroads hopes to deliver an authentic taste of southeast Asian culture to Kansas City. Among its first challenges: picking which family recipes win a spot on the menu. Nang Nang Lao-Thai opened in late February at the Crossroads Food Stop, a “cloud kitchen” with 10 local…