KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.

The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

2024 Startups to Watch
stats here
Related Posts on Startland News
KCK party store’s sales plummet because of ICE fears; It’s not the only business slowed by the crackdown
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. President Donald Trump’s immigration crackdown has many recent immigrants terrified, hunkering down and holding onto their money; That new fear and…
‘Belonging is not a luxury’: KC Chamber winner links DEIB commitment to hope, dignity
Diversity, equity, inclusion and belonging aren’t just words in reStart Inc.’s strategic plan, CEO Stephanie Boyer said, noting they are the foundation of how the nonprofit’s leaders show up, serve, and lead. “We believe that belonging is not a luxury,” she continued. “It’s a right, and it’s a right that we’re committed to protecting and…
KC Tech Council celebrates tax fix in Trump’s ‘One Big Beautiful Bill’ that boosts growing businesses
A tax fix included in the recently signed “One Big Beautiful Bill” — sprawling legislation meant to overhaul taxes in the United States — marks a major win for Kansas City’s tech and innovation economy, said Kara Lowe. At issue: a long-awaited change to Section 174 research and development expensing that now allows businesses to…
Northland BBQ spot opens, building flavors, menu from side hustle to storefront
After a decade-long journey building his BBQ business — from tailgates to a just-opened brick-and-mortar restaurant — Wardell Hooks Jr. would only change one thing along the way: He’d have quit his full-time job sooner. “My thing is the joy,” said Hooks, founder of Off the Hook BBQ, describing the feeling of accomplishment from his…




