KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’

December 6, 2024  |  Joyce Smith

Sarah Brown, Blair & Blythe; courtesy photo

The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.

Place setting by Blair & Blythe; courtesy photo

“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro. 

“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”

Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).

Click here to check out Blair & Blythe on Instagram.

Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.

 

View this post on Instagram

 

A post shared by Blair & Blythe (@shop_blairandblythe)

Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.

“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.

Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.

An opening date for the brick and mortar has not yet been announced.

Click here to follow Blair & Blythe’s journey to opening.

The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News

Place setting by Blair & Blythe; courtesy photo

The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.

For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.

“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”

Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        A romantic hideaway (for you and a book): Entrepreneur’s heart for reading opens store on Independence Square

        By Tommy Felts | December 2, 2025

        America Fontenot didn’t plan to launch her new Independence bookstore on national Small Business Saturday — the busiest shopping weekend of the year — but renovation delays just kept pushing back the opening, she said. So while many small shops were offering Black Friday-adjacent deals to get customers in the front door, Fontenot’s The Littlest…

        ‘I absolutely refuse to fail’: Sweet Peaches founder battles for national spot in frozen dessert aisles

        By Tommy Felts | December 1, 2025

        Editor’s note: This story was originally published by Kansas City PBS/Flatland, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, The Kansas City Beacon, and Missouri Business Alert. Click here to read the original story. Denisha Jones is poised to turn America’s devotion to apple pie on its…

        Five gift ideas under one roof: Snag the KC-made best-sellers inside 811 Retail

        By Tommy Felts | November 28, 2025

        Editor’s note: The following holiday feature is presented by The Porter House KC — built to bridge the gap between underrepresented small business owners and access to community-driven entrepreneurial support, education, and resources. Nearly 18 months after opening its doors, the 811 Retail incubation space in Midtown has boosted sales for the entrepreneurs inside —…

        How the 2025 Kansas Citians of the Year proved ‘KC Made’ could compete against the world 

        By Tommy Felts | November 26, 2025

        They recognized Kansas City’s promise and potential early — helping usher in a new era of global sports opportunity for the region. Now Cliff Illig and Kathy Nelson are the latest community shapers crowned Kansas Citians of the Year. Honored Tuesday night during the Greater Kansas City Chamber of Commerce’s annual dinner, the two were…