KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’

December 6, 2024  |  Joyce Smith

Sarah Brown, Blair & Blythe; courtesy photo

The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.

Place setting by Blair & Blythe; courtesy photo

“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro. 

“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”

Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).

Click here to check out Blair & Blythe on Instagram.

Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.

 

View this post on Instagram

 

A post shared by Blair & Blythe (@shop_blairandblythe)

Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.

“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.

Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.

An opening date for the brick and mortar has not yet been announced.

Click here to follow Blair & Blythe’s journey to opening.

The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News

Place setting by Blair & Blythe; courtesy photo

The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.

For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.

“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”

Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        LISTEN: Fermenting a clean future through products from meat alternatives to skin creams and baby formula

        By Tommy Felts | September 13, 2025

        On this episode of Startland News’ Plug and Play Topeka founder podcast series, we chat with Francesca Gallucci of Natáur, a Baltimore-based biotech company that’s reimagining how essential nutrients are made. Combining synthetic biology, metabolic engineering, and eco-friendly fermentation, they’re producing bio-based taurine (and other naturally occurring sulfur compounds) without relying on petroleum. Gallucci takes…

        KCMO slashes fees for outdoor dining permits, launches dining trail for grant winning projects

        By Tommy Felts | September 12, 2025

        Kansas City has officially eliminated outdoor dining permit fees, reducing the cost from $850 to zero, thanks to the momentum created by a city-led initiative to encourage investment in outdoor dining experiences, city leaders announced this week, unveiling new plans to promote funded businesses and their projects.  Launched in 2024, the Outdoor Dining Enhancement Program…

        Gatekeepers hate to see them coming: Why Back2KC leaders think these outsiders could be the next best Kansas Citians

        By Tommy Felts | September 11, 2025

        A Kansas City homecoming movement with a track record of sparking real relocations and startup investment is gearing up for its annual gathering — welcoming expatriates and newcomers alike as it seeks to deepen ties between the city and its far-flung alumni. But the program’s high-octane leader insists the work of Back2KC isn’t just about…

        Reservation for 650,000: KC’s hospitality industry braces for World Cup workforce scramble

        By Tommy Felts | September 11, 2025

        Editor’s note: This story was originally published by The Beacon, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and Missouri Business Alert. Click here to read the original story from The Beacon, an online news outlet focused on local, in-depth journalism in the public interest.…