KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
Founder earns Pipeline’s ‘best pitch,’ says network’s lifelong support is the real award
Pipeline judges announced Megan O’Rear had the best pitch Thursday, but the Celerity Enterprises founder was left momentarily speechless when they named her winner of the group’s annual showcase and competition. “It just validates coming back to Kansas City,” said O’Rear, who also serves as the startup’s CEO. “Pipeline wants to help everybody that they…
KC Chamber’s Superstars celebration empowers everyday small business heroes
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. The Blueprint KC has come a long way, said Sheraz Pompey, emphasizing the meaningful impact of being showcased as one of the KC Chamber’s Small Business Superstars.…
Davids’ effort to level the playing field for Native entrepreneurs passes US House, moving to Senate
Legislation meant to address entrepreneurship challenges specific to Native and tribal business owners advanced in the U.S. Congress this week, with a Kansas City lawmaker championing the effort to bring equity to an overlooked corner of the small business community. “In Indian Country, Native-owned businesses employ over 300,000 Americans and are vital drivers of our…
KC Tech Council launches initiative for young women in tech, backed by Meta, Panasonic
A new strategic program from the KC Tech Council is designed to empower and equip female-identifying students entering their junior (class of 2026) and senior (class of 2025) years of high school with tech exposure, career guidance, leadership opportunities, and invaluable mentorship. The LEGiT KC program (Leadership and Empowerment for Girls in Tech), sponsored by…