KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
Crossroads small biz owners to Royals: Come back with a better plan (and put it in writing)
It didn’t have to be this way, said Crossroads business owners, blaming Tuesday’s failed stadium sales tax initiative on what they viewed as a lack of transparency and legally binding agreements, too many last-minute deals and changes, and a disregard for community input. Most, however, hope the conversation isn’t entirely finished. Jackson County voters this…
These founders just earned Digital Sandbox KC funds; next comes proving their concepts
A trio of newly funded Digital Sandbox KC companies includes a closely-guarded startup launched by an exited Pipeline founder who also helped bring headline-grabbing sports tech to the forefront of the Kansas City innovation scene. Mission Hills, Kansas-based Chemniscient (pronounced kemʹniSH(Ə)nt) is currently operating confidentially and is not disclosing any product information to the public…
BlackBizFest aims to make Black-owned businesses top of mind for all KC consumers
Anticipation is growing for this spring’s debut BlackBizFest, said Marsha Willis, teasing a week-long celebration that puts Black excellence and entrepreneurship on full display. Among the standout elements of the May 13-19 festival: the Kansas City Black Expo and Black Business Ball & Honors. “We want people to put on their tourist hats, go participate,…
Royals draft KC fashion designer: ‘You’ve got one chance; let’s knock it out of the park’
Whitney Manney has been called up to the big leagues, the Kansas City fashion designer shared, and she’s swinging for the fences with a hometown team collaboration. On Thursday’s opening day at Kauffman Stadium, the owner of the KC-based WHITNEYMANNEY label debuted a three-look streetwear collection in partnership with the Kansas City Royals. The cut…