KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
How Kelly Clarkson’s well-timed Father’s Day gift boosted a KC entrepreneur’s nonprofit
Life’s recent whirlwind initially shocked James Hogue — the newly-minted “rad dad” who earned a shoutout (and a couple thousand dollars) on the Father’s Day edition of Kelly Clarkson’s hit daytime talk show. “My first thought was, ‘Is this really happening?’” the Kansas City dad and certified doula said. The founder of Fathers Assisting Mothers…
Venture Noire is ready to activate KC with focus on improving outcomes for Black entrepreneurs
Venture Noire comes to Kansas City late this month with a two-day event to help early-stage entrepreneurs plan their next moves and reintroduce the Northwest Arkansas-based nonprofit to local business owners. Planned for June 26-27 at Keystone CoLAB, the “KC’s Playbook for Entrepreneurial Excellence” event is expected to feature a boot camp with workshops on…
Wild Way closing: Coffee camper drips bittersweet blend of emotions as owner’s cup runs dry
Nearly six years after she began serving lattes in her popular Wild Way coffee camper, Christine Clutton is saying goodbye to the business at the end of the month, she confirmed. Wild Way Coffee — featured on the Peacock series “The Simple Art of Swedish Death Cleaning” and approved by KC-raised actor Jason Sudeikis —…
Sass-a-brass trumpets representation as demand grows for its roving queer street performances
When Rosie O’Brien first organized a queer street parade brass band — specializing in Mardi Gras and Pride vibes — the sousaphonist-turned-arts leader had no idea the cultural impact and representation Sass-a-brass could bring to Kansas City. “The first time we got together as a band was for the first Lawrence pride parade in 2018,”…