Kansas City company becomes the gameday go-to collaborator for celebrity-jammed events
November 8, 2024 | Nikki Overfelt Chifalu
Teaming up with the Eighty-Seven and Running Foundation for events — like the recent Kelce Car Jam in the Crossroads — is an incredible opportunity for Kansas City’s Platinum XP to showcase its capabilities and build a reputation as a top creative collaborator, said Lauren Rios.
“Platinum XP has the opportunity to work with many impressive organizations and brands nationwide, but when a celebrity like Travis Kelce is involved the visibility is heightened,” continued Rios, vice president of sales and marketing for the River Market-based planning and production company.
For more than five years, Platinum XP — which launched as a one-man DJ company in 2007 — has partnered with the Kansas City Chiefs tight end’s foundation for its fundraisers, according to the company, carefully crafting the events to align with Kelce’s passions, interests, and personality.
“My favorite part of getting to work with (the Eighty-Seven and Running Foundation) is being involved in their unique vision every year of how they want to present themselves to the community,” Kris Nardini, CEO of Platinum XP. “Getting out of the ballroom and into a more creative event space is always energizing for our team.”

Travis Kelce poses with students from the Ignition Lab at Operation Breakthrough during the Kelce Car Jam in the Crossroads Arts District; photo by Adri Guyer, courtesy of Platinum XP
For the Kelce Car Jam — which incorporates Kelce’s passion for vintage cars and raises funds for the Ignition Lab at Operation Breakthrough’s efforts to provide STEM education and resources to Kansas City’s underserved youth — the Platinum XP team was responsible for all aspects of planning and production: from logistics, AV, and large-scale branding to custom fabrication and activations.
“Platinum has had their hand in many celebrity events throughout the years, but this one takes the cake in my book,” said Ellen Valdez, event manager. “Their team has a tough choice when selecting their partner, so we’re so grateful for the years of commitment from A&A Management.”
Check out a photo gallery below by Adri Guyer, courtesy of Platinum XP, then keep reading.
“In a city full of so many top-notch events, it feels special to know we are amongst those bringing them to life,” added Emily Manahan, event coordinator.
From the archives: See the vision for Travis Kelce’s ‘safe haven’ for Operation Breakthrough teens

Jason Kelce, brother of Travis Kelce, makes his way through the crowd at the Kelce Car Jam; photo by Adri Guyer, courtesy of Platinum XP
The event — a festive block party in the Crossroads with more than 800 attendees — featured 30-plus luxury and classic cars, including some from Kelce’s own collection and a 1969 Chevelle that the Ignition Lab students converted into an electric car.
KC rapper Tech N9ne also performed and several Chiefs teammates — including Patrick Mahomes, Chris Jones, Clyde Edwards-Helaire, and George Karlaftis — supported Kelce’s cause.
“Kansas City always shows up, baby,” Kelce said on his New Heights podcast while discussing the Kelce Car Jam with brother Jason, who also attended the event along with wife Kylie and mom Donna. “That’s why I love it here, man. Whether it’s foundation events or celebrating somebody or just a good, old Chiefs game, they’re showing up.”
“I love being able to work with a cause that both benefits local youth and brings the Kansas City community together,” added Manahan, noting the company worked closely on the event with sponsors Hummer EV, Zen Wtr, Casa Azul, Garage Beer, Raising Cane’s, and Andy’s Frozen Custard.
Featured Business

2024 Startups to Watch
stats here
Related Posts on Startland News
UMKC top student entrepreneur’s refrain: It isn’t how many ideas you have, it’s what you do with them
Improvising is vital in jazz and entrepreneurship, noted Tate Berry, UMKC Student Entrepreneur of the Year. A double major in jazz studies and business administration, Berry is well-versed in both. “Composing music is a very long collaborative creative process, which has given me the skills to look at intricate problems from a distance and develop…
Marsha Willis joins Facebook accelerator to boost 30K-strong community of Black-owned businesses, supporters
Marsha Willis’ decade-long journey of supporting Kansas City-based, Black-owned businesses is headed to the next level — thanks to a funding infusion from Facebook and Willis’ own focused commitment to providing elevated experiences to the online community she’s built. “Our focus is to create a centralized place where we can share resources and education for…
The Popper drips with KC: Why this award-winning brand won’t quit ‘until the aliens on other planets know’ his city
Walter Edwin is better known as the Popper, but it might as well be “KC,” he said. His love for Kansas City has inspired both his music career and award-winning apparel business. As a performer, he’s rapped about his hometown on his singles “I’m KC” and “For the City,” and as a collaborator on Tech…
10 finalists vying for ‘Fan Favorite’ in AltCap Your Biz competition; Here’s how to vote
AltCap’s marquee GEWKC competition for emerging entrepreneurs is returning in November, but fans of the businesses can cast votes now to determine a $2,500 “fan favorite” winner at the coming pitch event. Ten finalists for the AltCap Your Biz competition were announced this week. The live pitch day is set for Nov. 17 at iWerx…







