Investor market turns Midwest conservative: ‘Everyone here is feeling a changing landscape’

November 15, 2024  |  Taylor Wilmore

MidxMidwest organizers Maggie Kenefake, Iron Prairie Ventures, and Dan Kerr, Flyover Capital, speak during the annual conference; photo by Nikki Overfelt Chifalu, Startland News

After years of soaring valuations across the startup scene, venture firms like M25 are observing a shift to more risk-averse investors and stricter examinations of even the most-exciting company’s worth, said Abhinaya Konduru.

Abhinaya Konduru, M25, right, speaks during a panel conversation at the MidxMidwest conference; photo by Nikki Overfelt Chifalu, Startland News

“We’re seeing a new normal,” said Konduru, a principal on the influential Chicago-based M25 team and a panelist at Thursday’s MidxMidwest event in Kansas City. “In the Midwest, we’ve always been cautious. Now, it feels like the broader market is starting to follow suit.”

This recalibration, she noted, could pave the way for sustainable growth — but it also presents new hurdles.

ICYMI: Startup hubs are slowing; why KC could be losing ground to Midwest neighbors

Phil Reynolds, founder of program and portfolio management software platform DevStride and a fellow MidxMidwest panelist, emphasized how lower valuations impact early-stage startups that haven’t yet gotten a needed jump start.

“Those high valuations from 2019 to 2021 just weren’t going to last,” he agreed, “but now, some of that capital scarcity could slow down early innovation unless we find a balance.”

Panelists take the stage during the 2024 MidxMidwest event; photo by Nikki Overfelt Chifalu, Startland News

Economic shifts and market recalibration are revealing a new world for those seeking and deploying capital, said Maggie Kenefake, a key organizer of the MidxMidwest conference — a gathering that aims to connect investors and founders for conversation, collaboration, and potential dealflow.

“Everyone here is feeling a changing landscape,” said Kenefake, kicking off a discussion with panelists that spanned topics from tech trends to the Midwest’s distinct opportunities for growth.

Chris Greco, former CEO of Storewise, center, speaks during a MidxMidwest panel conversation; photo by Nikki Overfelt Chifalu, Startland News

Overhyped: Into the metaverse and beyond

Chris Greco, former CEO of Storewise, expressed skepticism about the hype around supposed-marvels in tech like the metaverse — virtual worlds in which humans interact via computer-generated avatars.

Taylor Clauson, Abstraction Capital, joins in a panel conversation at MidxMidwest; photo by Taylor Wilmore, Startland News

“Post-pandemic, people are craving in-person connections again,” he said. “The metaverse just isn’t captivating people in the way it was predicted to.”

From the archives: He’s bringing NFTs to Instagram; how Mark Zuckerberg’s next move could push you further into the metaverse

On artificial intelligence, panelist Taylor Clauson, founder of Abstraction Capital, took a balanced view.

“Technology doesn’t usually replace jobs outright — it reshapes them,” he said, acknowledging AI’s transformative potential.

Clauson projected that AI would advance industries without creating the workforce disruptions many people fear.

“AI is likely to enhance roles rather than eliminate them,” he added.

An audience of investors, startup founders, ecosystem builders and champions listens to a panel conversation during the 2024 MidxMidwest event; photo by Nikki Overfelt Chifalu, Startland News

Geopolitics and cross-border investments

Rising geopolitical tensions also came into focus during MidxMidwest, with panelists discussing how shifts on an international scale impact tech and trade. 

Chris Dornfeld, founder of St. Louis-based Whistle, speaks during a MidxMidwest panel conversation; photo by Taylor Wilmore, Startland News

“The world is becoming more siloed,” said Chris Dornfeld, founder of St. Louis-based Whistle.

He observed that regions like North America and Europe are increasingly pulling back into more insulated tech ecosystems to protect national interests. 

“Geopolitical risks are no longer a side issue,” Dornfeld emphasized. “They’re central to investment decisions.”

Greco expanded on these thoughts, sharing that political changes ahead for the U.S. could affect cross-border collaborations and regulations, especially in areas like semiconductors.

RELATED: Why Trump might drop plans to repeal Biden’s CHIPS Act

“Investors are going to have to think harder about sector and geography together,” Greco said. “We can’t just assume global interdependency is the default anymore.”

Sectors to watch in 2025

Despite challenges on the horizon, promising factors are emerging, panelists said.

Phil Reynolds, DevStride, speaks during a MidxMidwest panel conversation; photo by Taylor Wilmore, Startland News

Reynolds highlighted potential within cybersecurity and enterprise tech, seeing the industries as critical alongside growing data protection demands. 

“With so much sensitive data at risk, there’s an urgent need for stronger cybersecurity,” Reynolds said.

Clauson pointed to regulatory tech as another area with opportunity at hand. Evolving privacy laws create demand for compliance solutions, he noted.

“It’s no longer just about innovation — it’s about keeping up with legal frameworks,” Clauson said.

Dornfeld noted that construction and industrial tech also are poised for growth, driven by U.S. infrastructure investments.

“We’re in a time where we need to work smarter in how we build and maintain infrastructure,” he said. “This is where industrial tech can thrive.”

Jason Sinnarajah, COO of the Kansas City Royals, joins MidxMidwest organizer Dan Kerr, Flyover Capital, for a fireside chat at the conference; photo by Taylor Wilmore, Startland News

Wrapping the event’s midday programming Thursday, MidxMidwest featured a fireside chat between conference organizer Dan Kerr of Flyover Capital and Jason Sinnarajah, COO of the Kansas City Royals.

Sinnarajah emphasized the Midwest’s potential to create a resilient tech ecosystem by leveraging its strengths, staying aligned with global trends, and keeping true to regional values.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

<span class="writer-title">Taylor Wilmore</span>

Taylor Wilmore

Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.

Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.

2024 Startups to Watch

    stats here

    Related Posts on Startland News

    She’s the mixologist of melt: Jess Priemer blends a cocktail of Kansas City into candle scents

    By Tommy Felts | April 10, 2025

    With niche blends like 18th & Vine (whiskey, tobacco, and rose) and KC BBQ (hickory, oak, and BBQ sauce), Jess Priemer evokes memories and local landmarks with the lighting of each wick. Her candles are the best part of what makes Kansas City uniquely home, she said. “I love this city, like everybody else around…

    Inside grantmaker’s ‘major shift’: Here’s how dreaming big could help rural communities thrive

    By Tommy Felts | April 10, 2025

    The Patterson Family Foundation is committed to helping rural communities in Kansas and western Missouri thrive, said Chris Harris, noting the foundation’s new grantmaking strategy expands that access more broadly across its priority region. The Kansas City-based Patterson Family Foundation — founded in 2007 by Neal Patterson, the late Cerner CEO and co-founder, and his…

    With the world tanking, this entrepreneur descaled opportunity from the bottom of your dentist’s aquarium

    By Tommy Felts | April 10, 2025

    Brian Blake didn’t just start Merriam-based Boodleshire Aquatics; the biologist and lifelong lover of aquatic life built it from a moment of pause. He always dreamed of turning his passion into a business — returning to water at times throughout his career — but the push to take that leap came in an unexpected way.…

    Just funded: Meet the newest Digital Sandbox KC startups to earn project innovation resources

    By Tommy Felts | April 9, 2025

    The latest round of Digital Sandbox KC funding reflects the region’s commitment to emerging digital health companies — as well as industry-agnostic ventures with big, bold ideas, said Jill Meyer. “These seven startups have shown they have what it takes to be pioneers in their industries, and we’re honored to be able to propel them…