Investor market turns Midwest conservative: ‘Everyone here is feeling a changing landscape’
November 15, 2024 | Taylor Wilmore
After years of soaring valuations across the startup scene, venture firms like M25 are observing a shift to more risk-averse investors and stricter examinations of even the most-exciting company’s worth, said Abhinaya Konduru.
Abhinaya Konduru, M25, right, speaks during a panel conversation at the MidxMidwest conference; photo by Nikki Overfelt Chifalu, Startland News
“We’re seeing a new normal,” said Konduru, a principal on the influential Chicago-based M25 team and a panelist at Thursday’s MidxMidwest event in Kansas City. “In the Midwest, we’ve always been cautious. Now, it feels like the broader market is starting to follow suit.”
This recalibration, she noted, could pave the way for sustainable growth — but it also presents new hurdles.
ICYMI: Startup hubs are slowing; why KC could be losing ground to Midwest neighbors
Phil Reynolds, founder of program and portfolio management software platform DevStride and a fellow MidxMidwest panelist, emphasized how lower valuations impact early-stage startups that haven’t yet gotten a needed jump start.
“Those high valuations from 2019 to 2021 just weren’t going to last,” he agreed, “but now, some of that capital scarcity could slow down early innovation unless we find a balance.”
Panelists take the stage during the 2024 MidxMidwest event; photo by Nikki Overfelt Chifalu, Startland News
Economic shifts and market recalibration are revealing a new world for those seeking and deploying capital, said Maggie Kenefake, a key organizer of the MidxMidwest conference — a gathering that aims to connect investors and founders for conversation, collaboration, and potential dealflow.
“Everyone here is feeling a changing landscape,” said Kenefake, kicking off a discussion with panelists that spanned topics from tech trends to the Midwest’s distinct opportunities for growth.
Chris Greco, former CEO of Storewise, center, speaks during a MidxMidwest panel conversation; photo by Nikki Overfelt Chifalu, Startland News
Overhyped: Into the metaverse and beyond
Chris Greco, former CEO of Storewise, expressed skepticism about the hype around supposed-marvels in tech like the metaverse — virtual worlds in which humans interact via computer-generated avatars.
Taylor Clauson, Abstraction Capital, joins in a panel conversation at MidxMidwest; photo by Taylor Wilmore, Startland News
“Post-pandemic, people are craving in-person connections again,” he said. “The metaverse just isn’t captivating people in the way it was predicted to.”
On artificial intelligence, panelist Taylor Clauson, founder of Abstraction Capital, took a balanced view.
“Technology doesn’t usually replace jobs outright — it reshapes them,” he said, acknowledging AI’s transformative potential.
Clauson projected that AI would advance industries without creating the workforce disruptions many people fear.
“AI is likely to enhance roles rather than eliminate them,” he added.
An audience of investors, startup founders, ecosystem builders and champions listens to a panel conversation during the 2024 MidxMidwest event; photo by Nikki Overfelt Chifalu, Startland News
Geopolitics and cross-border investments
Rising geopolitical tensions also came into focus during MidxMidwest, with panelists discussing how shifts on an international scale impact tech and trade.
Chris Dornfeld, founder of St. Louis-based Whistle, speaks during a MidxMidwest panel conversation; photo by Taylor Wilmore, Startland News
“The world is becoming more siloed,” said Chris Dornfeld, founder of St. Louis-based Whistle.
He observed that regions like North America and Europe are increasingly pulling back into more insulated tech ecosystems to protect national interests.
“Geopolitical risks are no longer a side issue,” Dornfeld emphasized. “They’re central to investment decisions.”
Greco expanded on these thoughts, sharing that political changes ahead for the U.S. could affect cross-border collaborations and regulations, especially in areas like semiconductors.
RELATED: Why Trump might drop plans to repeal Biden’s CHIPS Act
“Investors are going to have to think harder about sector and geography together,” Greco said. “We can’t just assume global interdependency is the default anymore.”
Sectors to watch in 2025
Despite challenges on the horizon, promising factors are emerging, panelists said.
Phil Reynolds, DevStride, speaks during a MidxMidwest panel conversation; photo by Taylor Wilmore, Startland News
Reynolds highlighted potential within cybersecurity and enterprise tech, seeing the industries as critical alongside growing data protection demands.
“With so much sensitive data at risk, there’s an urgent need for stronger cybersecurity,” Reynolds said.
Clauson pointed to regulatory tech as another area with opportunity at hand. Evolving privacy laws create demand for compliance solutions, he noted.
“It’s no longer just about innovation — it’s about keeping up with legal frameworks,” Clauson said.
Dornfeld noted that construction and industrial tech also are poised for growth, driven by U.S. infrastructure investments.
“We’re in a time where we need to work smarter in how we build and maintain infrastructure,” he said. “This is where industrial tech can thrive.”
Jason Sinnarajah, COO of the Kansas City Royals, joins MidxMidwest organizer Dan Kerr, Flyover Capital, for a fireside chat at the conference; photo by Taylor Wilmore, Startland News
Wrapping the event’s midday programming Thursday, MidxMidwest featured a fireside chat between conference organizer Dan Kerr of Flyover Capital and Jason Sinnarajah, COO of the Kansas City Royals.
Sinnarajah emphasized the Midwest’s potential to create a resilient tech ecosystem by leveraging its strengths, staying aligned with global trends, and keeping true to regional values.
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2024 Startups to Watch
stats here
Related Posts on Startland News
Paws up! Scollar aims to fetch 200 jobs for KC, trades Silicon Valley for Animal Health Corridor
Building a business in Silicon Valley might seem sexy — but it isn’t always the right choice, Lisa Tamayo said. “I don’t know what you guys hear about the Coast, but hardware is quite challenging for any company in the Bay area because a lot of these Silicon Valley folks in San Francisco only like…
Shari Young doesn’t want Blacque Onyx to be the next online sensation; she wants shoppers on Troost
While others in the marketplace might be chasing viral success online, Shari Young has approached building her new Blacque Onyx Apparel store on Troost with a more long-term strategy, she said. “I know that in the age of social media things blow up really fast and then they’re gone — I didn’t want to be…
‘This is the end of The Sundry’ — Sustainable food problem remains after startup’s closing, founder says
The Sundry market-and-restaurant concept at Plexpod Westport Commons simply wasn’t solving the problems of scope and scale within sustainable and local agriculture as intended, said Ryan Wing. Ultimately, that meant the venture itself couldn’t continue as originally envisioned, added Wing, founder of the sustainable food startup, which abruptly closed to the public last week. “Expectations…
First couple of KC Dapper Rap launching first-of-its-kind coworking space for city’s urban core
A new self-style space in Midtown is expected to offer hair, beauty and wellness entrepreneurs an opportunity to cowork under one roof without the burden of securing financing or paying for utilities, said Lauren Euston. “If you are a busy stylist or busy wellness professional and you are working hard to reach the next level…