Investor market turns Midwest conservative: ‘Everyone here is feeling a changing landscape’
November 15, 2024 | Taylor Wilmore
After years of soaring valuations across the startup scene, venture firms like M25 are observing a shift to more risk-averse investors and stricter examinations of even the most-exciting company’s worth, said Abhinaya Konduru.
Abhinaya Konduru, M25, right, speaks during a panel conversation at the MidxMidwest conference; photo by Nikki Overfelt Chifalu, Startland News
“We’re seeing a new normal,” said Konduru, a principal on the influential Chicago-based M25 team and a panelist at Thursday’s MidxMidwest event in Kansas City. “In the Midwest, we’ve always been cautious. Now, it feels like the broader market is starting to follow suit.”
This recalibration, she noted, could pave the way for sustainable growth — but it also presents new hurdles.
ICYMI: Startup hubs are slowing; why KC could be losing ground to Midwest neighbors
Phil Reynolds, founder of program and portfolio management software platform DevStride and a fellow MidxMidwest panelist, emphasized how lower valuations impact early-stage startups that haven’t yet gotten a needed jump start.
“Those high valuations from 2019 to 2021 just weren’t going to last,” he agreed, “but now, some of that capital scarcity could slow down early innovation unless we find a balance.”
Panelists take the stage during the 2024 MidxMidwest event; photo by Nikki Overfelt Chifalu, Startland News
Economic shifts and market recalibration are revealing a new world for those seeking and deploying capital, said Maggie Kenefake, a key organizer of the MidxMidwest conference — a gathering that aims to connect investors and founders for conversation, collaboration, and potential dealflow.
“Everyone here is feeling a changing landscape,” said Kenefake, kicking off a discussion with panelists that spanned topics from tech trends to the Midwest’s distinct opportunities for growth.
Chris Greco, former CEO of Storewise, center, speaks during a MidxMidwest panel conversation; photo by Nikki Overfelt Chifalu, Startland News
Overhyped: Into the metaverse and beyond
Chris Greco, former CEO of Storewise, expressed skepticism about the hype around supposed-marvels in tech like the metaverse — virtual worlds in which humans interact via computer-generated avatars.
Taylor Clauson, Abstraction Capital, joins in a panel conversation at MidxMidwest; photo by Taylor Wilmore, Startland News
“Post-pandemic, people are craving in-person connections again,” he said. “The metaverse just isn’t captivating people in the way it was predicted to.”
On artificial intelligence, panelist Taylor Clauson, founder of Abstraction Capital, took a balanced view.
“Technology doesn’t usually replace jobs outright — it reshapes them,” he said, acknowledging AI’s transformative potential.
Clauson projected that AI would advance industries without creating the workforce disruptions many people fear.
“AI is likely to enhance roles rather than eliminate them,” he added.
An audience of investors, startup founders, ecosystem builders and champions listens to a panel conversation during the 2024 MidxMidwest event; photo by Nikki Overfelt Chifalu, Startland News
Geopolitics and cross-border investments
Rising geopolitical tensions also came into focus during MidxMidwest, with panelists discussing how shifts on an international scale impact tech and trade.
Chris Dornfeld, founder of St. Louis-based Whistle, speaks during a MidxMidwest panel conversation; photo by Taylor Wilmore, Startland News
“The world is becoming more siloed,” said Chris Dornfeld, founder of St. Louis-based Whistle.
He observed that regions like North America and Europe are increasingly pulling back into more insulated tech ecosystems to protect national interests.
“Geopolitical risks are no longer a side issue,” Dornfeld emphasized. “They’re central to investment decisions.”
Greco expanded on these thoughts, sharing that political changes ahead for the U.S. could affect cross-border collaborations and regulations, especially in areas like semiconductors.
RELATED: Why Trump might drop plans to repeal Biden’s CHIPS Act
“Investors are going to have to think harder about sector and geography together,” Greco said. “We can’t just assume global interdependency is the default anymore.”
Sectors to watch in 2025
Despite challenges on the horizon, promising factors are emerging, panelists said.
Phil Reynolds, DevStride, speaks during a MidxMidwest panel conversation; photo by Taylor Wilmore, Startland News
Reynolds highlighted potential within cybersecurity and enterprise tech, seeing the industries as critical alongside growing data protection demands.
“With so much sensitive data at risk, there’s an urgent need for stronger cybersecurity,” Reynolds said.
Clauson pointed to regulatory tech as another area with opportunity at hand. Evolving privacy laws create demand for compliance solutions, he noted.
“It’s no longer just about innovation — it’s about keeping up with legal frameworks,” Clauson said.
Dornfeld noted that construction and industrial tech also are poised for growth, driven by U.S. infrastructure investments.
“We’re in a time where we need to work smarter in how we build and maintain infrastructure,” he said. “This is where industrial tech can thrive.”
Jason Sinnarajah, COO of the Kansas City Royals, joins MidxMidwest organizer Dan Kerr, Flyover Capital, for a fireside chat at the conference; photo by Taylor Wilmore, Startland News
Wrapping the event’s midday programming Thursday, MidxMidwest featured a fireside chat between conference organizer Dan Kerr of Flyover Capital and Jason Sinnarajah, COO of the Kansas City Royals.
Sinnarajah emphasized the Midwest’s potential to create a resilient tech ecosystem by leveraging its strengths, staying aligned with global trends, and keeping true to regional values.
Featured Business
Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2024 Startups to Watch
stats here
Related Posts on Startland News
This ‘Tiny Town’ just opened on Spring Hill’s Main Street; here’s how it’s connecting kids growing up in KC’s urban sprawl
SPRING HILL, Kansas — Two sister companies on the edge of the Kansas City metro are now offering a scoop of ice cream with a drizzle of imagination on top. Three years ago, Dale and JoAnn Romano opened Pop’s Sweet Shop on Main Street in downtown Spring Hill, a nostalgic ice cream parlor that also…
Serial entrepreneur Matt Watson completes strategic buy-out of Full Scale
A prominent, twice-exited Kansas City entrepreneur has acquired full control of a company he co-founded five years ago — with plans to expand its leadership team and grow its employee count from 300 to 500 in 2025. Matt Watson announced Monday the completion of a strategic buyout of his co-founder, Matt DeCoursey, at Kansas City,…
He dreams of a pickle truck driving through your neighborhood; How word of mouth fuels Ritchie Cherry’s Good Ass Pickles
Ritchie Cherry has good friends to thank for his latest business venture, Good Ass Pickles, he shared. After trying his sweet and spicy garlic pickles during the pandemic, he said, they encouraged him to sell them — with one friend even buying him a case of jars to fill. “They all just started me off,…
KC’s first Hispanic beer company faces make-or-break holiday season; this popup could tap its potential
A holiday-time popup location for Kansas City’s first Hispanic brewing company offers a taste of what’s to come if Rizoma Liquid Creations gains the support it needs for a brick-and-mortar space of its own, said Damon Arredondo. “We can’t get the capital at this moment, so doing these events allows us to bring in potential…