KC filmmaker sees pleasure as a prequel to dystopia hiding ‘In Plain Sight’; His brave new wake-up call

October 8, 2024  |  Taylor Wilmore

Thomas Rex, "In Plain Sight"

Thomas Rex’s new proof-of-concept film project envisions a near-future world where society is on the verge of totalitarian control, he said, describing a cautionary tale about being unknowingly controlled by a culture of escapism through pleasure and pharmaceuticals.  

“In Plain Sight” serves as a prelude to Aldous Huxley’s novel “Brave New World,” an acclaimed but frequently banned 1932 science fiction book that explores the concept of a dystopian society built on conformity. Rex crafted “In Plain Sight” as a short film, with a screenplay that could a later be adapted into a feature-length film if the project is well-received.

“I want people to think critically about what’s going on around them,” said Rex. “We’re all responsible for the world we live in, and that starts with having difficult conversations. If we keep ignoring what’s happening right in front of us, we could end up in a reality that looks a lot like ‘ Brave New World.’”

Rex, the director, producer, and writer of “In Plain Sight,” has been captivated by such themes since his time at Olathe Northwest High School.

“I’ve always been fascinated by dystopias,” the serial entrepreneur said. “But ‘Brave New World’ struck me differently. It’s not driven by fear like ‘1984’ or ‘Fahrenheit 451’; it’s driven by pleasure, by a society that believes it’s free when, in reality, they’re trapped by their own comfort.”

Click here to follow the project’s progress on Instagram.

Blissfully controlled

Unlike direct adaptations of Huxley’s novel, “In Plain Sight” takes viewers to the moments before dystopia fully takes hold.

The proof-of-concept film project centers around pharmaceutical scientist Henry Foster who begins to uncover the truth about a drug being developed — a drug that will eventually become the “soma,” the pleasure-inducing substance that keeps the citizens of “Brave New World” in a state of blissful conformity.

“It’s about one man seeing things he’s not supposed to see,” said Rex. “He starts to piece together how the pharmaceutical industry, driven by the government, is setting up a system that will ultimately take away people’s freedom, but they won’t even realize it because they’ll think they’re happy.”

While Rex’s film is set in the 1960s, he sees many parallels to today’s world, particularly with the rise of social media and instant gratification. 

“Our society now is more like Brave New World than we realize,” he said, “Social media has trained us to expect instant happiness and to show only the best parts of our lives. That’s how people become controlled — by the pursuit of constant pleasure, and ignoring the negative.”

Actors Stewart Johnson and Rixie Ray engage with filmmaker Thomas Rex during a table read session for “In Plain Sight”; photo courtesy of Thomas Rex

Fueling the vision

To make In Plain Sight a reality, Rex launched a fundraiser with a $20,000 goal toward the film’s overall $50,000 budget. The money is expected to be used for production costs, including equipment, set design, and post-production work. 

Thomas Rex laughs during a table read session for “In Plain Sight”; photo courtesy of Thomas Rex

The support so far has been encouraging, said Rex, but there’s still a long way to go.

It had raised $17,000 by Tuesday, the date the campaign was initially expected to wrap.

“We’ve had amazing feedback and contributions, and that’s given us the confidence to push forward. But we need more help from anyone who believes in art and storytelling,” he said. “This film won’t happen without community backing.”

Filming is planned in Kansas City using local actors. For those who contribute, exclusive perks are offered: ranging from social media shoutouts to behind-the-scenes access during production. 

Rex hopes “In Plain Sight” will prompt viewers to question the direction society is heading. With themes of corporate greed, government control, and the manipulation of pleasure, the film is intended as a wake-up call,” he said.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Frustrated by the fit, this traveler-turned-swimwear founder crafted 10 pairs himself; now his trunk show is going global

        By Tommy Felts | December 3, 2025

        Opening a popup swimwear store in one of Atlanta’s most upscale malls represented a surge of momentum for Tristan Davis’ high-end brand that began not on a beach or a runway, but in Kansas City’s tight-knit startup community. “We’ve gone from an idea in a handmade bathing suit to a high fashion mall in less…

        Harvesting opportunity: How a KC chicken chain turned a strip of parking lot into its latest ingredient

        By Tommy Felts | December 2, 2025

        Months before snow blanketed Kansas City this week, Todd Johnson transformed a weed-filled, unusable portion of parking lot at his Lenexa restaurant into a flourishing garden that serves up fresh produce used in kitchens at all three of his Strips Chicken and Brewing locations in Johnson County. In its first season, Moonglow Gardens — as…

        AI evolved faster than rules to protect people; this founder wants to code ethics back into the tech

        By Tommy Felts | December 2, 2025

        Amber Stewart sees what many overlook in artificial intelligence, she said: the human cost of unregulated technology that can manifest as anything from sexist and racist outcomes to outright theft from willing and unwilling members of the public. “I’m not afraid of the tech,” said Stewart, founder and CEO of GuardianSync. “I’m afraid of unfettered…

        A romantic hideaway (for you and a book): Entrepreneur’s heart for reading opens store on Independence Square

        By Tommy Felts | December 2, 2025

        America Fontenot didn’t plan to launch her new Independence bookstore on national Small Business Saturday — the busiest shopping weekend of the year — but renovation delays just kept pushing back the opening, she said. So while many small shops were offering Black Friday-adjacent deals to get customers in the front door, Fontenot’s The Littlest…