The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
1 Million Cups KC move to Plexpod Westport Commons percolating
1 Million Cups — Kansas City’s most-popular entrepreneur event series — is brewing a move to the area’s largest coworking community. After six years of hosting the entrepreneurial showcase event at the Ewing Marion Kauffman Foundation, 1MCKC is moving its weekly program to Plexpod Westport Commons. 1 Million Cups began in Kansas City in April…
Lawrence-based Ainstein taking flight with jetpack founder in Red Bull Air Race
When the founder of JetPack Aviation blasts to the sky later this month in Red Bull’s Air Race World Championship, it will be a testament to the innovation and quality at Ainstein, a Kansas radar tech firm, said Bryan C. Boots. “Although our products are widely deployed today in unmanned aviation (drone) applications, this will…
CreativeMornings KC relaunches with art culture, business community in focus
Artists are George Brooks’ people, the Crema co-founder and a co-host of the newly relaunched CreativeMornings KC guild said. “I love that CreativeMornings fosters the idea that we can all view our work, hobbies, and life through lenses of creativity,” Brooks said. “By bringing together a community of people who value creativity, it bridges the…
Advancing women as important now as ever, says STEMMy Awards leader
Women leave tech-intensive industries at a higher rate than their male counterparts because of a lack of encouragement and support, said Renee Keffer, citing a 2014 report by Catalyst. The fifth annual STEMMy Awards Gala aims to change that narrative in Kansas City, Keffer, co-chair of the event, said, but organizers need help: Nominations remain…