The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
nbkc bank launching FinTech accelerator with at least $50K for each startup
Leveraging an area aptitude for innovation in finance, nbkc bank is launching an accelerator program for early-stage financial technology startups from across the globe. The Kansas City-based community bank has partnered with the LaunchKC grants contest to offer the Fountain City Fintech Accelerator, which will soon welcome applications for its inaugural class. The 75-day program…
Watch: Choir Bar debuts ‘One Day’ video from its first reverse karaoke singalong event
The excitement was palpable Saturday as Choir Bar launched into song for the first time in River Market, said Matt Baysinger. Now organizers are ready to share the singalong experience with the world. “People are so dang impressive,” said Baysinger, co-founder of Swell Spark, which debuted the Choir Bar concept in hopes of it becoming…
Another slice in stock: Walmart picking up KC startup’s Made-in-the-USA Pizza Saver
Mighty Good Solutions leaves no ideas to waste, said co-founder Ben Rendo. The Crossroads-based company’s Pizza Saver product — baked from a simple premise — is its latest offering to earn a deal with the world’s largest retailer. “We just try to focus on products that are going to make everyday life better,” Rendo said…
Imagine Argentine: How 10 students hope to transform a KCK neighborhood
It’s about making Argentine better, said Emma Jones and Sergio Garcia. Both middle schoolers are members of Imagine Argentine’s 10-student cohort. The social entrepreneurship program is dedicated to solving social challenges in Argentine, Kansas, said Kurt Reitema, director of justice initiatives for Youthfront, a KC-based youth ministry organization. The cohort meets each day during the…