The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Digital Sandbox KC nabs $950K to continue regional startup impact
Already with a lasting legacy of growing the area entrepreneurial ecosystem, Digital Sandbox KC has received significant support that should fuel its program for years to come. The proof-of-concept incubator was recently awarded a combined $950,000 — $450,000 from the Ewing Marion Kauffman Foundation and $500,000 from the Missouri Technology Corporation. The two grants will…
Victor Hwang: Individual entrepreneurs hold the key to making America great again
Victor Hwang posed a riddle to a TEDx crowd gathered in Georgia. What five-letter word was overlooked during the 2016 U.S. presidential campaign and almost never mentioned by the candidates or at the party conventions? The answer is rooted in overcoming inequality, said Hwang, vice president of entrepreneurship for the Ewing Marion Kauffman Foundation. “I’m…
Buildings and bus stops: Rebecca Tombaugh paints KC — sometimes with a stick
A lack of clear direction felt liberating as Rebecca Tombaugh unrolled a 12-foot piece of heavy paper in her backyard and got to work, she said. The 59-year-old artist had been tasked with painting a mural of sorts for the Nonprofit Village, a coworking spot that soon would open at 31 W. 31st Street. It’s…
KC-based PatientsVoices pulls $150K in first round of seed capital, additional $75K from MTC
Competing for a spot in a Nashville-based health tech accelerator, PatientsVoices landed its first round of seed capital — with a booster shot from the State of Missouri. A $150,000 innovation grant from Jumpstart Foundry investment group represents a leap forward for PatientsVoices, headquartered in iWerx’s North Kansas City entrepreneurial development center, said founder and…