The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
ProjectUK introducing specialty accelerator’s latest cohort Oct. 10 at Travois
Project United Knowledge is the only Kansas City accelerator that truly fosters collaboration between entrepreneurs and those in the industry establishment, said Quest Moffat. “It’s the biggest and most dramatic reason that we’re different from other accelerators in the Midwest region,” said Moffat, ProjectUK founder. “Co-building is where the corporation and the people that run…
New Wichita and San Antonio locations tickle Chicken N Pickle itch for expansion
North Kansas City’s Chicken N Pickle is picking up speed faster than a pickleball soaring across one of the business’ popular courts, said Laurie Morrissey. Hatched within eyesight of the downtown Kansas City skyline, the entertainment venue is making a game-changing serve with its fast-casual approach to community recreation and the evolution of America’s fastest…
Growth Acceleration Services focuses on team building process to advance startups
Building a quality team is the most important step to accelerating a startup, Doug Burris said. But hiring the right talent is often where founders make their biggest — and most expensive — mistakes, added Burris, president of Growth Acceleration Services. “We have seen firsthand the struggles founders manage as they attempt to push the…
Techweek opens Monday with KC Mayoral Candidate Tech Forum; launches app with full schedule
Candidates to be Kansas City’s next mayor will take the stage Monday at Union Station in one of Techweek KC’s first events of 2018 to talk tech and its importance in shaping the city’s future, said Ryan Weber. “We’re still a long way from the [April 2] primary election, but this forum will help voters…