The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
ShotTracker benchmark: KC tech gets waiver to be used courtside by coaches at Hall of Fame Classic
A score in the basket of history, Merriam-based ShotTracker has landed another monumental first, the company announced Tuesday, further positioning it as a leader in the Kansas City tech space. “ShotTracker is proud to drive this next stage of growth in college basketball,” Davyeon Ross, co-founder and COO said of the company’s latest NCAA collaboration…
Sprint Accelerator founder teases plans for ‘innovation district’ to fill Jazz-to-Crossroads gap
Kevin McGinnis sees potential in the creativity gap along the 18th Street corridor that connects the Jazz and Crossroads Arts districts, he said. The former Sprint executive and founder of the Sprint Accelerator teased plans Tuesday for a collaborative innovation district that could bridge societal gaps and further develop community in the startup ecosystem. “I’m…
Techweek KC taps into thirst for community at Boulevard kickoff party (Photos)
Revelers networking Monday night at a kickoff party for Techweek Kansas City were so lost in conversation that they frequently had to be reminded of the open bar available to them at Boulevard Beer Hall. The evening event capped the first day of Techweek KC programming, which ran the gamut from a KC Mayoral Tech…
Is KC scaring away disruptive tech? Mayor candidates revive sharing economy debate
A wave of technology is coming — and Kansas City should be ready, said Steve Miller, entering the fray between mayoral candidates over regulating the sharing economy. Appearing Monday at a KC Mayoral Tech Forum to open Techweek Kansas City, Miller compared navigating the regulatory waters around such emerging services as Airbnb, Uber and Bird to…