The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Mommy Meals designs simple dinner kits for delivery to new moms
KC-cooked startup Mommy Meals aims to serve impact — not just dinner — attempting to tackle a growing mental health experience one hot plate at a time, said its co-founders. “I truly believe if you’re in a tough spot — you’re down on your luck, you’re in a dark spot — I always tell people ‘Go…
FlipSwitch VR visualizes scaling its active, multiplayer gaming concept from Crossroads
Kansas City could be the virtual reality hub of America, said Michael Eichenseer, predicting Crossroads-located FlipSwitch VR will jumpstart the movement with the help of First Fridays foot traffic. “The owners [KC natives Jim and Jamie Mahoney] definitely want to expand,” said Eichenseer, host and marketing manager for the “epic scale, free-roam, multiplayer virtual reality”…
PHOTOS: Startland’s biggest event yet celebrates 2019 future newsmakers
Founders, investors and audience members were treated to a glimpse of their potential futures Thursday night during Startland’s Startups to Watch in 2019 celebration. The premier event — presented at the Copaken Stage by Kansas City-grown and headquartered H&R Block — showcased 12 companies featured on Startland’s recent list of the most anticipated newsmakers for…
OP-based Innovation in Motion angel fund finds sweet spot in seed stage startups
A financial haven for entrepreneurs with fresh ideas in the agriculture, animal and human health spaces, Innovation in Motion (IIM) has made its ninth angel investment, said Lydia Kinkade. “We look for companies that are solving big problems, have a stellar team, and are poised to grow quickly,” said Kinkade, the Overland Park-sown fund’s managing…