The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Startup advocates rally, demand KCMO invest more of its $1.73B budget in entrepreneurs
If Kansas City leaders want to build a stronger community, they should start by supporting early stage entrepreneurs, said Lesa Mitchell. “I’m simply here to say — we’re not spending enough money … and we need to look at it,” Mitchell, managing director of Techstars Kansas City, told KCMO city council members Saturday during a public…
Edison Spaces selects two startups for its inaugural Jumpstart office space giveaway
The first fruit to bare in an effort of ecosystem elevation, two Kansas City startups have received a jumpstart — courtesy of Edison Spaces, the flexible office space provider announced Friday. “Ultimately, we know the challenges entrepreneurs face when starting a business, because we ourselves faced these challenges,” said Matt Druten, Edison Spaces CEO. A barrier…
A dating app for founders? Hotspots overhead? KCMO mayoral candidates pair up to pitch startup solutions
Bridging the digital divide in Kansas City is simple: Put WiFi hotspots in the trees, quipped Steve Miller, while pitching startup ideas — formed through on-the-spot brainstorming — to a crowd of entrepreneurs. “I love this tree idea … It’s very unique,” laughed fellow Kansas City, Missouri, mayoral candidate and equally off-the-cuff Alissia Canady, Tuesday…
KCultivator Q&A: Darcy Howe helps awaken a sleepy city from its safe spaces, talks rest and refueling
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Empowering Kansas City entrepreneurs to realize their dreams is in Darcy Howe’s blood, she said with a coy smile, seated in an open meeting space atop the 24th floor of her downtown office. “Kansas City was…