The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Prestio founder dissolves headaches of business closings, pivots with Liquify Group
Closing a brick-and-mortar space is difficult enough, said Glen Dakan. Why should entrepreneurs be forced to endure the pains of offloading expensive equipment too? Such a predicament prompted Dakan and his partners to create a remedy for the common pain point: Liquify Group, a newly launched service that helps businesses liquidate their assets through a simple,…
Once a near-throwaway startup idea, TicketRX sells to Overland Park fintech firm MSTS
From bootstrapped to exit, Kansas City citation solutions platform TicketRX on Monday announced its sale to an Overland Park fintech company with global reach. “I’m excited to bring our mobile, AI-driven technology under the MSTS umbrella,” said Bryan Shannon, TicketRX founder and CEO. “MSTS’s long history and leadership experience in the transportation industry will ensure…
EDCKC selects 2019 Cornerstone Awards finalists; May celebration to honor Emanuel Cleaver
Innovators and leaders in new construction, redevelopment, capital investments, job creation and expansion projects in Kansas City, Missouri, are set to be honored in late May at the 2019 Cornerstone Awards. The Economic Development Corporation of Kansas City, Missouri, (EDCKC) announced 22 finalists for the honors today. “The Cornerstone Awards are a chance to take…
KC Rising update: Kansas City falling short in economic race with peer markets
Bill Gautreaux sounded the alarm with a mixed refrain meant as a KC Rising call to action: “We’re good, but we’re not good enough.” Throughout a recent KC Rising update on the region’s economic growth, Gautreaux and other KC Rising leaders championed Kansas City’s efforts to move the needle, while also lamenting the slow speed…