The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
UMKC joins campus network’s student Entrepreneur Quest accelerator competition
A final showdown of student startups has been set, as budding entrepreneurs from across the University of Missouri campus network compete for financial support. “It brings a lot of those best practices together from all four campuses and really showcases all the great work that’s going on in the system to promote entrepreneurship,” said Andy…
Mom-and-popping it: Nounou platform curates trusted babysitters for JoCo families
Nounou Neighbors takes the fear out of the surprisingly cutthroat babysitting industry, said Molly Smalley, noting her online platform raised 200 percent client base growth in 2018. “As a mom, finding [a babysitter] is exhausting and friends never want to give you their sitter,” laughed Molly, founder of the Kansas-based babysitting service with her husband,…
Doob in doubt: 3D-printed action figures fighting to secure a paying audience in KC
Business isn’t what it should be for a company as innovative as Doob 3D, Nick Nikkhah said openly, seated on a leather couch that looked out across the Overland Park retail store’s showroom. “People don’t know what to do with [Doob]. They’re just like, ‘Whoa, what is that?’ … It’s a new thing for me.…
Reports: St. Louis startup scene surging while KC struggles to keep pace with past wins
Founders hoping to launch a new startup or move into a fresh market might have better success in St. Louis, rather than Kansas City, according to Inc. magazine’s Surge Cities Index. Inc. placed St. Louis at No. 33 on its 50 Best Places in America for Starting a Business list. Kansas City was positioned at…