The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Doob 3D aims to capitalize on ‘mecca for foot traffic’ with Country Club Plaza pop-up shop
If you build it, they will come. More than a quote from the 1989 blockbuster, “Field of Dreams” — the seven word mantra is what’s pushing Doob 3D to embrace the curve balls of exposing Kansas City to new technology and pinch hit with a new pop-up location on the Country Club Plaza, said Nick Nikkhah.…
Mr. K Award finalists: RFP360, KC Bier Co., Charlie Hustle among Chamber’s Top 10 Small Businesses
From one of Kansas City’s most popular breweries to a startup that streamlines the RFP process to an apparel company known for its big heart, 10 small businesses received surprise visits Friday — each now a finalist for the prestigious Mr. K Award. “The Greater Kansas City Chamber of Commerce showered us with confetti today…
New industry-specific LaunchKC accelerators expected to bring more dollars, winners
Applications for this year’s LaunchKC program are going vertical, said Drew Solomon, announcing plans for three industry-specific accelerators — two of which will launch new funding-rich demo days in the fall. “We’ve always wanted to grow and expand not only the competition, but the program as a whole,” said Solomon, chair of the LaunchKC program.…
WATCH: Faces of KC entrepreneurship find strength in numbers, community resources
A new video from KCSourceLink highlights the faces of Kansas City entrepreneurship — featuring makers, innovators, tech founders and social entrepreneurs — and their connection to the resource network and ecosystem infrastructure in Kansas City. “It takes very special people to be able to put everything on the line,” says Reggie Gray, executive director of Black…