The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
The Distrikc founders: We’re not waiting on outsiders to save our brothers and sisters
It’s time for members of Kansas City’s largely unseen and forgotten communities of color to take control, said Wesley Hamilton, one of the organizers behind The Distrikc. “We speak so much about KC, but people forget whole groups of people — I’m talking Troost to Main, East Kansas City, South Kansas City,” he said. “We want…
‘Legendary’ UMKC Enactus team earns spot in national entrepreneurship finals
The University of Missouri-Kansas City’s Enactus team is the fourth most impactful in the country, declared Ben Williams. “At UMKC Enactus, we take the world’s greatest challenges into our own hands, channeling our power as students, advocates, and entrepreneurs,” the team told a crowd gathered Tuesday at the Kansas City Convention Center, as they took…
Look inside: Plexpod opens coworking oasis amid River Market’s concrete jungle (Photos)
Faux grass lining the walls. Neon signs. A mix of vintage and contemporary stylings. Plexpod’s Eric Milner was initially skeptical of plans for a jungle theme in one of the co-working space’s enclaves — quirky seating areas tucked between offices and amenities at the new River Market location. “It really panned out though. Stephanie [Medina]…
Car vending machine drives into KC skyline with Carvana’s launch off Southwest Boulevard
Towering over Southwest Boulevard, Missouri’s first Carvana location has been parked in Kansas City and it’s finally ready to rev its engine, Amy O’Hara confirmed Thursday. “It’s a beautiful location and we’re looking forward to showing everyone our signature car vending machine experience and the new way to buy a car,” said O’Hara, Carvana associate…