The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
StoryUp levels up again: KC-area VR startup secures spot at Apple camp for women-led tech
It’s the ultimate “nerdy” thing for tech entrepreneurs, Sarah Hill said as Columbia-based startup, StoryUP joins an Apple summer cohort — specifically designed to support women-led companies. “To have direct communication, to troubleshoot in an area of media that’s difficult to create. It is valuable for us and we’re honored and we’re really excited about…
You’ll soon have 20+ smart devices in your home; How many will steal your data?
Consumers of smart technology need to be wary of most of the lesser-known brands in retail stores, said Scott Ford. “Most likely they’re using a platform architecture that sits on a foreign market, sending your data to who knows where, without the protections that are common in the U.S,” said Ford, CEO of Pepper IoT,…
Project UK earns $100K prize to help build out tech ecosystem, connected community
A $100,000 injection will position Project United Knowledge for growth that could further fill diversity and inclusion gaps in Kansas City’s tech ecosystem. The accelerator program landed the investment as a winner of the Kapor Center’s $1 million Tech Done Right National Challenge, said Quest Moffat, head of innovation at Project UK. Beyond financial support,…
More than a makeover: ‘Queer Eye’ gives Wesley Hamilton an opportunity to thank the shooter who put him in a wheelchair
Wesley Hamilton’s clear vision for his potential impact took away the nerves while in front of cameras for Netflix’s “Queer Eye,” he said. “Me being able to get on a show with that type of exposure and spread my message to those within my community and outside of it… I’m just really excited for the…