The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Watch: Tigersheep Friends creators build a ferociously off-beat, under-the-radar KC brand
From three-eyed leopards to strawberry cream giraffes, the creative minds behind Tigersheep Friends love illustrating off-beat versions of animals to keep their artistic passions alive, said Sarah Walsh. When the husband-and-wife duo started the company in 2011, they were looking for an alternate creative outlet, said Sarah Walsh, co-founder of the online product line. Click…
PayIt hires former Uber disruptive marketing leader as KC govtech startup’s first CMO
Kansas City-based govtech startup PayIt is downloading executive expertise from the West Coast, John Thomson said Tuesday, announcing PayIt’s first chief marketing officer — a former leader at Uber. Based in San Francisco, Alexandru Otrezov will lead PayIt’s marketing organization and continue to accelerate the company’s brand and growth efforts, said Thomson, co-founder and CEO…
Victor Hwang leaving Kauffman VP role; entrepreneurship becomes national priority ahead of 2020 political cycle
Ecosystem building has risen to the national conversation — marking the right moment for Victor Hwang to exit the Ewing Marion Kauffman Foundation and its vision-rich entrepreneurship team, he said. “A few years ago, people would talk about supporting entrepreneurs as if they were disconnected individuals … helping one entrepreneur at a time or maybe…
BacklotCars taking over full floor of new Lightwell building following $25M funding round
A 20,000-square-foot space in one of Kansas City’s most recently remodeled downtown office buildings will allow BacklotCars room to continue expanding its team, while also impressing high-level targets, said Josh Parsons. “The location, design and amenities of the project are exactly what is needed to attract the top tech talent to Kansas City,” said Parsons,…