The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Tinder founder boards advisory team as StoryUP closes oversubscribed $1M+ round
Building a global company requires boots on the ground, Sarah Hill said as she waited to board a flight to Kansas City, hours after the close of her startup’s first million-dollar funding round. “Once the Kansas City investors hopped in, that’s when it came to be oversubscribed — we were just delighted,” said Hill, founder…
Women-led Kansas City companies fuel Launch Health accelerator’s first cohort
Healthcare needs an overhaul and four Kansas City-area companies are among those poised to disrupt the industry as part of the first Launch Health Accelerator cohort, explained Jeremy Tasset. “Through the health accelerator, we were seeking companies with fresh ideas that give rise to improving care and lowering costs that can be readily integrated into…
PayIt’s iKan app named a finalist in Fast Company 2019 Innovation by Design honors
Kansas City’s PayIt isn’t just worthy of investment — its foundational technology continues to win awards alongside the likes of Nike, Microsoft and Mastercard, said John Thomson. Fast Company honored iKan — a PayIt-powered app that allows Kansas residents to pay vehicle registration renewals, renew their driver’s license (the country’s first-ever mobile driver’s license renewal service),…
Custom retro arcade gaming consoles take Hammerspace workshop down memory lane
When Hammerspace Community Workshop moved into its space off Emanuel Cleaver Boulevard in 2017, a small gaming console served as a showpiece for a room designed for creative and crafty children. Mimicking the look of a classic Nintendo GameBoy-turned-arcade game, the apparatus allowed kids — and adults alike — to play retro titles in an environment…