The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Two tech founders identified a coding talent gap; they launched WeCodeKC to help fill it
A future-ready workforce depends on students mastering as many technology, cybersecurity, and computer science skills as possible, said Tammy Buckner. The founder at CTO of Techquity Digital, Buckner joined forces this fall with Dr. Phillip Hickman, author and founder of PlaBook, to launch WeCodeKC — a no-cost, year-round program built to promote computer skills through…
OHUB is sending five startups to SXSW, each infused with $50K; Meet the seven KC finalists
Iron sharpens iron, said Rodney Sampson, announcing 12 finalists — seven from Kansas City — for $250,000 in investments and a coveted demo day stage at SXSW in March. Each startup is rich with founders who have invested the time and energy to earn a payout from the ecosystem, said Sampson, founder of the Opportunity…
Show Me Capital: 6 key goals can help fill funding gaps for early-stage Missouri companies
Missouri is leaving millions of dollars on the table that could fuel early-stage startups, which create nearly 80 percent of net new jobs in the state. A new report from MOSourceLink, a program of the UMKC Innovation Center, reveals Missouri is lacking in alternative loans, access to resources, early-stage capital and locally activated venture capital.…
N-GAGE founder gets a grip on weight-lifting pain points (without giving up his day job)
N-GAGE GRIPS will have found success as a startup when Matt Leadbetter’s oldest son thinks he’s cool. “I remember thinking, ‘I have this thing in my head, I just need to make it,’ and I was kinda thinking at the time, ‘Wouldn’t it be cool if when my little boy gets older, he’s impressed with…