The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Booch! (There it is): Tea-Biotics pours onto 39th Street with its first Missouri kombucha taproom
The “booch” biz is booming and Tea-Biotics Kombucha is bottling growth with its first taproom in Missouri. “We’re really pleased to be growing and also seeing new people, locals, coming in all the time,” said Lauren Klein, who oversees day-to-day operations at the kombucha startup’s latest taproom — the first to be brewed outside of…
Proposed KCMO budget includes $4.8M for zero-fare transit — cuts LaunchKC, KCSourceLink funding
A newly proposed city budget for Kansas City, Missouri, holds steady at $1.73 billion — making room for Mayor Quinton Lucas’ zero-fare transit program, while appearing to scale back funding for entrepreneur support across the city. KCMO would remove $50,000 for the LaunchKC program and $75,000 for KCSourceLink, if the submitted budget is approved, according…
The Village KC plans STEM camp, financial literacy efforts to help KCMO teens unlock potential
A new sense of freedom is on the horizon for Kansas City teens as The Village KC opens its doors and empowers young people to find their futures. “Freedom, to me, is access to opportunities that allow you to live well,” Di’Anna Saffold, founder and executive director, explained of ways The Village KC aims to…
AltCap’s NeXt Stage KC launches with one goal: More ‘Yes’ for minority entrepreneurs
Diversity is just good business, said LaDonna Gooden, emphasizing that companies with a variety of perspectives consistently outperform their competitors. “The opportunity really exists for everyone in this ecosystem to benefit and participate [in Kansas City’s startup scene],” said Gooden, entrepreneur in residence and coach for NeXt Stage KC, a program of AltCap. “I don’t…