The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
[divide]
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Scout charts pre-seed funding from Midwest investors at KCRise Fund, eGrowth Ventures
The just-announced pre-seed round for an emerging innovator in veterinary medicine software is expected to help the Kansas City-built startup deepen its product capabilities, further strengthen its core technology, and strategically grow its team to meet rising demand. “Closing this round gives us the resources and momentum to execute on our mission,” said Dr. Gonzalo…
Keystone launching corporate engagement accelerator to boost low-friction startup collabs
Kansas City’s entrepreneurial ecosystem gets its fair share of positive press thanks to a decade of momentum, Kevin McGinnis noted, but the region’s ability to scale innovative ideas to their potential remains stalled because corporations and startups lack an easy on-ramp for collaboration. “We have been listening for years to the ecosystem, to the community,…
Just funded: AltCap Your Biz cycles trio of winners from KC’s diverse hospitality scene
Persistence pays off, said Ruben Alonso, celebrating a decade of the AltCap Your Biz Pitch Competition and its role as an energy boost for Kansas City small businesses. The latest winning founders walked away with $60,000 in checks Wednesday at Union Station. Two of this year’s top three winners were returning finalists, the AltCap CEO…
Innovation check(s): Angels scout potential KC investments at NXTUS nano-pitch event
A startup showcase Tuesday in the heart of Johnson County’s innovation community put impact on display as NXTUS’ Accelerate Venture Partners organized a nano-pitch event for its network of angel investors amid Global Entrepreneurship Week-Kansas City festivities. The Wichita-based entrepreneurial support organization — which has mobilized over $8.5 million for entrepreneurs in the Heartland since…