The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Federal arts funding cuts hit AMERI’KANA festival in KC’s northeast; organizer says the show will go on
Creating space for healing and connection in Kansas City’s historic northeast is too critical to abandon, said Enrique Chi, whose nonprofit — and a popular music and arts festival — faces federal funding cuts targeting heritage-related initiatives that don’t align with the priorities of President Trump. The National Endowment for the Arts (NEA) recently rescinded $85,000…
Call for Heartists: Sprawling sculpture project needs storytellers willing to open portal to KC’s soul
When the Parade of Hearts returns in April 2026, as many as 150 pieces of Kansas City’s story will be scattered across the metro — offering a summer-long scavenger hunt of the region’s identity for hometown fans and World Cup revelers alike. “The Parade of Hearts is more than public art — it’s a catalyst…
KCMO sets aside $1.4M to get small biz, artists in the front door before World Cup arrives
A city-led and funded effort to fill vacant storefronts in downtown Kansas City ahead of the 2026 FIFA World Cup is still taking shape, officials said this week, noting that crafting the infrastructure for the program alongside private property owners is expected to extend through the summer. “The World Cup is just the beginning of…
Former Drunken Fish space spinning coastal VIP remix with DJ Kygo’s Palm Tree Club KC
Palm Tree Club recently debuted in hot spots Orlando, Miami and Las Vegas. Now it’s coming to Kansas City. Described as a “global lifestyle, entertainment and hospitality platform” — think caviar martinis, A5 Wagyu dumplings, VIP lounges, premium bottle service, DJs and open-air rooftop — Palm Tree Club Kansas City plans a fall opening in…