The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
How a former Sprint car driver’s quick pivot from HVAC filters to face masks put a North KC startup atop the nanofiber scoreboard
Filti was less than weeks away from launching its state-of-the-art residential HVAC filter when the Coronavirus began its rapid spread throughout the U.S., Dakota Hendrickson recalled. Noticing a significant dip — yet high demand — for face masks, the former race car driver altered the company’s course. “Never in a million years did I think…
Former Mobank CEO, Cerner leader acquire, join longstanding KC tech company
A dramatic change at a Kansas City a computer IT support and managed services firm is expected to bring expanded vision and executive direction with the addition of two top tech leaders who also now own the business, the company announced Tuesday. CyTek Corporation, founded in 1998, has been acquired by former Mobank CEO Grant…
Far from fenced-in city life: Rural Missouri camel rancher takes a trail less ridden
After 35-plus years ranching camels at the foot of the Ozarks, Rod Malchow expressed no regrets about spending more than half his life with exotic animals on a remote Missouri farm — often seeing only his wife, sister and neighbors unless traveling to events offering camel rides. “If I fell over dead tomorrow, I’d have…
Reimagined Lightwell ready to take innovation hub mantle as KC’s tech talent return to the office
A steady stream of foot traffic flows beneath the Lightwell building’s signature feature — a winding overhead natural light design that spans nearly a city block — as employees returning to the workplace help the iconic downtown Kansas City landmark assume its new identity: 21st century innovation hub. “A lot of people will talk about…