The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Women bore the brunt of pandemic; now it’s time to reinvest in their businesses, Rep. Davids says
A strong recovery from the COVID-19 crisis — which destroyed the businesses of many women, and particularly women of color — requires a deliberate investment in initiatives that drive and support female entrepreneurship, said Sharice Davids. “It’s not enough to recreate the pre-pandemic economy for female workers and business owners,” U.S. Rep. Davids, D-Kansas, said…
T-Mobile Accelerator preps for June 30 demo day; nearly ready to launch new fall cohort
As the Kansas City-based T-Mobile Accelerator readies for its June 30 demo day of immersive technology, the deadline is nearing on applications for a second accelerator program — set to debut this fall with a specific focus on wellness tech. “T-Mobile Accelerator is actively searching for startups developing the next big thing in 5G technologies…
Meet 13 small businesses leading the way on DEI as Chamber’s Equity Award finalists
Some of Kansas City’s youngest companies and startups are among the most committed to achieving DEI goals in the workforce, the Chamber said this week, releasing finalists for its 2021 Small Business Equity Award. The contenders: 13 leading businesses — ranging from lifestyle brands and tech startups to a Kansas City talent agency and an addiction…
Girls in ‘tough-boy’ jobs: Young welders torch outdated beads on what’s possible
Vanessa Bello and Adriana Figueroa feel a rush of adrenaline as they gear up in their welding uniforms and watch their blueprints come to life — it’s a feeling everyone deserves to experience, regardless of gender, they shared. “It’s all dark but you see this little light while welding; then when you take off your…