The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
She earned 21K followers with a plastic circle; now Angela Presnell hoops to transfer social media popularity to a paid platform
An Instagram page launched in 2016 to document then-college freshman Angela Presnell’s progression in hooping today reaches more than 21,000 followers — and sends the active entrepreneur across the globe to teach her artform in person. “I needed some sort of creative outlet that could be totally mine,” said Presnell, the 24-year-old Kansas Citian behind…
One of KC’s top small businesses markets explosive growth into new key investor: former Mobank CEO
On the heels of Crux KC doubling its square footage in January and growing its headcount 118 percent since June 2020, the marketing firm — one of the KC Chamber’s Top 10 Small Businesses — announced a significant investment this week by Grant Burcham, former Mobank CEO. “I’ve long valued Grant’s business acumen and insight as…
How restaurant fatigue, staffing shortages pushed one KC chef to reinvent ‘to-go’ as high-end eats at home
An ongoing health crisis forced many people to rethink aspects of their lives in 2020, said Bryan Sparks, but for members of the hospitality industry specifically, the sustained pressure of a lingering pandemic and its leftovers prompt even greater self-reflection. For the experienced Kansas City chef, that meant leaving his restaurant home this spring for…
KC grassroots effort taps $225K funding pipeline to expand DEI education for KC students, corporate training
A year after Black Lives Matter demonstrations opened minds across the nation, Jamie Grayson sees progress in Kansas City, the home of his own movement, designed to disrupt division by celebrating commonalities. Newly announced this week: three sizable grants for Grayson’s People of All Colors Succeed (POAC), a nonprofit organization committed to breaking systemic cycles of bullying and…