The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
A test of Fit Truk’s core strength: People assume it’s a franchise, mobile gym owner says
One of Hailee Bland Walsh’s biggest affirmations came in the form of a question: Is Fit Truk a franchise? “As someone who has built businesses from the ground up, that is very validating and a huge compliment,” said Bland Walsh, co-founder of the fully-equipped outdoor gym truck, as well as the owner of City Gym…
Demo Day: UMKC E-Scholars partners with KC Arts Institute for more authentic entrepreneurial representation, director says
Art and entrepreneurship so often go hand-in-hand, noted Alex Krause Matlack. “Many artists will inevitably become entrepreneurs because they can create their own brand or business to showcase their craft,” explained Krause Matlack, the director of Entrepreneurship Scholars (E-Scholars) at the University of Missouri-Kansas City. “This semester, E-Scholars has a new partnership with Kansas City…
‘Just dudes who dance and we’re not ashamed of it’: Twin influencers chassé their way to 100K+ TikTok followers
Paul and Luke Harwerth were born in “the-middle-of-nowhere” Nebraska, they said half-jokingly, yet the rise of YouTube in the early 2000s allowed them to fully explore their passions despite perceived geographic challenges. “We didn’t start dancing until I saw ‘High School Musical,’ and then I was like, ‘I want to do that!’” Luke shared, laughing…
Why an interactive digital business card could replace LinkedIn for startup, small business leaders
People want to get their foot in the door, Jess Phillips said, laying out her plan for a newly launched social media platform that opens professional connections with an insightful twist: an interactive digital business card offering data on who visits and why. Free of the awkward sales pitches and forced conversations that often come…