The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Kauffman grants $5.3M to AltCap to help those overlooked by lenders access capital
Editor’s note: The Ewing Marion Kauffman Foundation is a financial supporter of Startland News. A significant new grant from the Ewing Marion Kauffman Foundation is expected to help AltCap support the capitalization and administration of a fund that increases access to capital for entrepreneurs in distressed areas of Kansas City and for those whose credit applications…
Building a business is a lonely journey, says serial risk-taker; but access to resources can grow Black community, generational wealth
Editor’s note: SCORE is an advertiser with Startland News, though this report was produced independently by the nonprofit newsroom. Forget the fluff, said Isaac Collins. Kansas City’s SCORE Community Strategic Alliance (SCSA) is planning a KC Business Ecosystem for Black Entrepreneurs webinar that will leave attendees with constructive teachings that they can bring into today,…
City says ‘long overdue’ 18th & Vine plan isn’t a facade for gentrification; effort would bring retail, apartments to blighted district
Editor’s note: The following story was originally published by CityScene KC, an online news source focused on Greater Downtown Kansas City. Click here to read the original story or here to sign up for the weekly CityScene KC email review. ‘The city’s blighted and dangerous buildings have been choking the life out of the district for decades,’ business owner…
New tequila, same family: Why you’ll miss all the shots you don’t take of this soon-to-be iconic KC spirit
They’re among Kansas City’s most popular brands, Andy Miller said, distilling just how crucial it is for the minds behind Spanish Gardens, Perez, and Silva’s to get it right as they launch a new brand: Una Familia Tequila. “There were sleepless nights,” recalled Miller, founder of Una Familia and COO of Spanish Gardens Foods — the…