The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
KC filmmaker’s docu-series tackles mental health stigmas with assist from former Chiefs
The brand of freedom sold to viewers of one of the nation’s most-watched cable news networks doesn’t reflect the kind Abraham Sisay has come to know, he declared, looking back on his journey from rising Gambian soccer star to Kansas City filmmaker and how it revealed the true definition of the word. “Fox News was…
Steve Jobs opera opens in KC; How the Lyric Opera set the stage for tech icon’s musical arrival
Editor’s note: The Lyric Opera of Kansas City is an advertiser with Startland News, though this report was produced independently by the nonprofit newsroom. A touring production that sings the virtues and vices of tech icon Steve Jobs not only arrives to the Kansas City stage this month — it was literally built here. “The…
Spring in the face of ‘doom and gloom’: KC Can Compost grows green infrastructure while expanding its own footprint
The market for commercial composting services goes well beyond restaurants hoping to dispose of food scraps — a welcome discovery for Kristan Chamberlain, who saw such specialized demand disintegrate in 2020 amid a pile of bad news for struggling eateries. Today, KC Can Compost has helped divert more than 1.4 million pounds of waste from…
Pink Lipps hits Target, putting KC cosmetics line in 41 retail markets where Black shoppers bring green
There’s no glossing over it, Kenyata Gant said. Black-owned businesses are thriving in the Midwest — and big box retailers are taking notice. “I couldn’t believe it,” recalled Gant, owner of Pink Lipps Cosmetics, announcing the Kansas City-based cosmetics startup’s acceptance into 41 nationwide Target stores. “I would always say how I would love to…