The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Esports startup closes $19M Series B, solidifying position as scholastic esports leader
Generation Esports, a Kansas City-based, global community-focused esports organization and tournament platform, announced Tuesday that it secured an additional $19 million in financing, which includes the acquisition of a Santa Monica-based technology leader, Wizard Labs Inc. The Series B round was led by Bay Area-based early-stage investor Altos Ventures — the main investors in online…
Healium wins $50K in NFL pitch competition with play for pro athlete’s brain, heart health
Patrick Mahomes is no longer Missouri’s only MVP in the eyes of the NFL. The organization’s player’s association just crowned a Columbia-based startup the $50,000 winner of its annual pitch contest. In late April, NFLPA Pitch Day brought six diverse-led startups to Las Vegas to compete for prizes in its annual contest. Among them was…
KCSourceLink hires new senior director to champion Kansas City entrepreneur ecosystem
Michael Carmona has ‘led and lived’ the mission of KCSourceLink; now he’ll officially take the resource hub’s helm A longtime advocate for businesses across Kansas City — including some of the metro’s most underserved — Michael S. Carmona understands how entrepreneurship can elevate communities, said Maria Meyers. His new role as the senior director for…
UMKC pitch contest puts Cafe Cà Phê closer to Jackie Nguyen’s big goal; winners range from students to emerging startups
The University of Missouri-Kansas City continues to brew innovation — and the return of its Regnier Venture Creation Challenge (RVCC) Friday poured proof, offering more than $88,000 in critical cash prizes to percolating ventures that spill far beyond its classrooms. “I moved to Kansas City from Washington D.C. over the summer and I started following Cafe…