The brands are promotin’ some ball: KC businesses look to capitalize on Royals’ playoff return
October 2, 2024 | Olivia Mizelle
Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon.
Click here to read the original story.
The Kansas City Royals are back in the Major League Baseball postseason for the first time since winning the World Series in 2015, and fans aren’t the only ones celebrating. Local businesses throughout the Kansas City area are hosting watch parties, promoting merchandise and cutting prices in honor of the Royals.
As the Royals defeated the Baltimore Orioles 1-0 in Game 1 of their American League Wild Card Series Tuesday, Kansas City businesses were busy publicizing baseball-themed promotions on social media.
Charlie Hooper’s Brookside Bar & Grille in Kansas City is part of the Royals Home Team Program, and it played Tuesday’s Wild Card games on its TVs. Both games took place during Charlie Hoopers’ happy hour, which includes a variety of drink specials.
View this post on Instagram
The Royals Home Team Program features a dozen Kansas City-area bars and restaurants that partner with the team as venues for game day viewing.
Another restaurant that rolled out a playoff promotion is Meat Mitch BBQ, which hosted watch parties for Tuesday’s games. In an Instagram post, the restaurant said it would be playing the game on all 20 of its HD TVs and serving game day specials and happy hour drinks.
View this post on Instagram
Price Chopper is one of the Royals’ local sponsors, and the supermarket chain posted Monday on social media that shoppers could earn 100 bonus rewards points for every run the Royals score in the playoffs, if they make a $25 purchase the following day.
View this post on Instagram
Price Chopper also offers “Steal a Deals” during the regular season, offering fans discounts depending on what game they attend and where they sit.
Local Kansas City clothing stores are also getting excited about the Royals’ recent success.
Made in KC, a local gift and apparel store, leaned into the fact that it has been nine years since the Royals have been in the postseason in its Instagram caption Monday.
View this post on Instagram
It promoted its updated Royals gear and encouraged fans to buy the apparel.
Charlie Hustle, a Kansas City sports apparel brand, announced on X that it is releasing a shirt that reads “Give It Everything You Got,” inspired by former Royals Mike Moustakas and Eric Hosmer — two stars of the Royals’ 2015 World Series championship team.
Blue October is here and we are excited to team up with KC legends, Eric Hosmer and Mike Moustakas, along with the @DigginDeepPod, to bring you the perfect shirt for playoff ball!
Shop Now->https://t.co/Z0yGYxJBbZ pic.twitter.com/wJZnF4ydNe
— Charlie Hustle (@CharlieHustleCo) September 30, 2024
2024 Startups to Watch
stats here
Related Posts on Startland News
Mushroom lover finds the perfect spot to hunt: Her own warehouse in North Kansas City
Robin Moore loves to cook with mushrooms, but she couldn’t always find the variety — like Lion’s Mane — she wanted at Kansas City stores. So she started growing them herself; ultimately turning the surplus into her own small business. “I’ve researched and kind of taught myself,” said the founder of MyCo Planet, who initially…
MO-built app enhances AMBER Alert system, rallying users to search for missing children
People care about saving missing and exploited children, said Josh Schisler — but the current alert system is outdated, leaving members of the public without a clear understanding of how they should respond to alerts. “I think there is no shortage of people who would be happy to take a few minutes from their day…
RNAi-tech startup takes lead from psychotropics, medical cannabis veteran with new CEO pick
ST. LOUIS — Steve Meyer sees opportunity in RNAissance Ag — an offshoot Kansas City-grown TechAccel — especially its portfolio of safe biopesticides and novel RNAi manufacturing technology. “I believe the full potential of RNAi-based solutions in agriculture is yet to be seen,” said Meyer, the company’s new CEO. “This innovative technology not only has…
KC firm invests $56M in LGTB+ owned 10KC to reimagine a more inclusive workplace (that employees won’t want to leave)
A funding infusion from a leading Kansas City venture capital firm comes at a critical time as employees struggle to connect in a hybrid work world, said Ten Thousand Coffees (10KC), announcing its first institutional raise since the company’s 2014 formation in Toronto. Originally bootstrapped, 10KC will use the $56 million investment from Five Elms…